Spring Living Retirement Communities (springliving.ca) is a boutique, rapidly growing Canadian senior living owner / operator, currently owning and operating 23 retirement communities in Ontario and Quebec. The company has an ambitious growth plan to expand through the acquisition of mid‑market retirement residences across Canada over the next five years. Spring Living’s mission is to create warm, welcoming, and secure environments for residents, foster caring connections, and provide personalized services by team members committed to making a significant impact every day.
Spring Living is the retirement community platform of the BAZ group, a real estate company that strategically acquires, develops, constructs and repositions assets throughout North America.
Job Overview
REPORTS TO : Executive Director
Passionate about making a difference in a senior’s life? Want to experience sales in a continuum of care community? Join our collaborative team to drive and lead sales strategies to increase occupancy and revenue in our beautiful community. Using active listening, personal discovery and relationship‑building skills, you will provide personal consultation to create a vision of a lifestyle that will benefit seniors in helping them meet their needs. This role will work with the Executive Director and Corporate Director of Sales and Marketing focusing on occupancy and revenue targets.
Roles and Responsibilities
- Responsible for sales and leasing of retirement suites in assigned community offering Independent Supportive Living and Assisted Living.
- Leverages Spring Living’s consultative sales process to help seniors and adult children make informed decisions when choosing a retirement residence, successfully executing the sales process.
- Manages telephone inquiries with a discovery approach to encourage and convert to personal visit bookings.
- Conducts personal visits to understand, bring value, and create next steps in the sales process.
- Executes creative follow‑up efforts, conducting tours to meet and exceed occupancy goals.
- Works directly with the present database to determine next steps in the sales process, encouraging personalized visits and subsequent lease signings.
- Takes sales calls and emails, followed up with prospects, consistently overcoming objections, leading them through the sales process, and closing sales.
- Works with the Executive Director and Corporate Director of Sales and Marketing to meet or exceed budgeted sales occupancy targets.
- Tracks sales activity in the CRM database and analyzes reports to identify sales trends specific to the community and residence.
- Drives referrals and traffic; creates, retains and grows a portfolio of strategic networking partnerships with the local health‑care community and within the broader community. Builds a qualified lead database through effective community outreach.
- Establishes and maintains relationships with community influencers to promote and encourage referral‑based traffic.
- Develops, promotes and implements marketing plans to ensure optimal occupancy is achieved in the residence.
- Builds brand awareness with current residents and prospects.
- Researches and maintains competitive analysis.
- As an integral member of the leadership team, participates in strategic planning, decision‑making and execution of the leasing strategy for assigned communities.
- Actively participates in leadership meetings to provide updates regarding sales trends, new prospects, marketing events, and other related information.
Qualifications
Previous sales experience in retirement or senior living.Experience in generating sales relationships.Experience in marketing and / or customer service.Experience working with seniors.Post‑secondary education in a related field is considered an asset.Strong prospecting and closing skills.Ability to successfully follow an established sales process, including closing sales transactions.Empathetic and caring interpersonal customer‑service skills.Ability to multi‑task, network and promote services.Exceptional time‑management skills.Results‑focused in a proactive busy environment.Effective communication skills (written and verbal).Ability to gain knowledge of each community as assigned and surrounding areas.Computer literate with knowledge of related software programs.Must be available for flexible hours due to the requirement to respond to optimal periods of sales traffic.Valid provincial driver’s license required and access to a vehicle.Wears personal protective equipment (or clothing) as required by task, MSDS, or community policy.Criminal Records Check, vaccination status, and Vulnerable Persons Check required.Pay and Benefits
Pay : From CA$52,000.00 per year + commission
Dental careExtended health careRRSP matchSpring Living is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence, removing and preventing barriers to accessibility and meeting our accessibility requirements under Ontario’s accessibility laws.
Spring Living is committed to fair and accessible employment practices. If you require accommodation (including but not limited to an accessible interview site, alternative format documents, ASL interpreter or assistive technology) during the recruitment and selection process, please let us know.
Seniority Level
Mid‑Senior levelEmployment Type
Full‑timeJob Function
Sales and Business DevelopmentIndustries
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