Content Marketing Manager

We are seeking a Content Marketing Manager based in our Milton to join the Marketing & Branding team. This is a fully on-site role.

Ready to help build a better future for generations to come

In an ever-changing fast paced world we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL we work relentlessly to enrich modern living through our innovative stone wool solutions.

Join us and make a difference!

What you will be doing :

The Content Marketing Manager will shape and scale ROCKWOOLs editorial vision for the U.S. and Canada creating highquality campaign and evergreen content that drives demand conversion and measurable pipeline outcomes. This role will translate technical detail into customerfacing narratives own the content library and operations and ensure regional consistency compliance and brand voice across channels.

Key Responsibilities

Content planning

Develop and own the marketing content strategy and editorial calendar with a focus on demand generation : content pillars messaging hierarchy audience voice and campaign briefs that support conversion objectives and product launches.

Partner with Product and Channel Managers to map content priorities and coordinate with the Digital Experience and Lead Gen teams to ensure content topics formats and measurement are fully aligned with channel plans and campaign schedules.

Incorporate SEO / AIO guidance into briefs (structured data answerfirst copy cues) as a supporting consideration to improve discoverability while prioritizing editorial quality and conversion performance.

Content creation

Lead editorial for leadgeneration campaigns : write edit and approve copy for offers landing pages gated assets emails nurture sequences and core campaign creatives; produce polished core assets and coach external writers / SMEs.

Review and approve campaign copy for brand consistency tone-of-voice legal / technical accuracy and cohesion across concurrent campaigns; own editorial QA and signoff prior to launch.

Translate technical and product content into clear customerfacing narratives (datasheets FAQs sales enablement) in partnership with the broader Marketing and Business Development team and technical reviewers.

Craft and localize messaging tone and channel-specific content that reflects cultural nuances regulatory differences and target audiences in Canada and the U.S. ensuring ROCKWOOL speaks the language of each focus region.

Own briefing production and governance of video and photography assets managing shoots and external partners to create reusable visual content for campaigns.

Work closely with agency partners to standardize messaging enable efficient multi-channel content reuse and train partners to consistently speak the ROCKWOOL language.

Content distribution

Own the content library and asset repository (video images renders copy blocks) and convert the repository into reusable asset kits and campaign-ready copy to speed channel execution.

Provide channel teams with complete briefs (SEO / AIO flags CTAs metadata measurement tags) so our Digital team can deploy with minimal rework; hand off campaign deployment and automation to Digital channel owners (Lead Gen / Experience)

Support postlaunch performance reviews and iterate on messaging based on campaign results.

What you bring :

Bachelors degree in Marketing Communications Journalism English Technical Writing or related field (or equivalent experience).

47 years in B2B content marketing editorial or product / content roles with demonstrable experience supporting demand generation and crossfunctional product teams.

Exceptional writing and editing skills with a strong portfolio that demonstrates ability to capture audience voice and simplify technical content; proven experience producing campaign copy and longform assets.

Experience working with Product Marketing experts and technical reviewers; strong stakeholder management and briefing abilities.

Familiarity with CMS workflows content repositories / DAMs marketing automation (Marketo or similar) and basic analytics / tagging requirements; working knowledge of structured data / schema and content optimization best practices is a plus

Collaborative detailoriented able to balance speed with editorial rigor comfortable managing multiple briefs and deadlines across Product and Digital stakeholders.

Bilingual (oral and written) in French and / or Spanish is an asset but not required

What we offer :

Competitive Pay & Benefits from Day 1 : Comprehensive medical dental massage therapy and vision plans.

Retirement Pension Matching Program

Paid Time Off : Generous PTO paid holidays and top up plans for maternity and paternity leave.

Educational Assistance & Career Growth : Invest in your future.

Wellness Perks : Fitness reimbursement and EAP access.

Safety First : Company-provided PPE and programs to keep you protected

Who we are :

Founded in 1937 in Denmark ROCKWOOL transforms volcanic rock into sustainable innovative products that improve lives and communities. With over 12000 employees across 51 manufacturing facilities in 40 countries we share one common mission : to release the natural power of stone to enrich modern living. Sustainability is central to our business strategy. Through our partnership with One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team we help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

Work Environment & Conditions :

Our offices are designed to inspire collaboration creativity and meaningful social interactions. empowering employees to achieve balance and bring their best selves to work. ROCKWOOL is deeply committed to giving back to our communities. Through global philanthropic initiatives community involvement and sustainability efforts we strive to create a positive impact in the communities we serve.

Our Culture and Commitment :

We are dedicated to fostering an inclusive workplace where everyone feels valued respected and heard. With employees representing 79 nationalities we champion diversity provide equal opportunities and actively combat all forms of discrimination. At ROCKWOOL youll find a welcoming team environment built on what we proudly call The ROCKWOOL Way . This cultural foundation reflects our core values : ambition responsibility integrity and efficiency.

ROCKWOOL is proud to be an Equal Opportunity Employer. We assess all qualified candidates based solely on their skills and qualifications without regard to racecolor national origin religion gender age marital status disability veteran status sexual orientation gender identity or any other characteristic protected by law.

Required Experience :

Manager

Key Skills

Income Tax,General Maintenance,Content Writing,Flash,Application Programming

Employment Type : Full-Time

Experience : years

Vacancy : 1