Future Student Advisor

DUTIES

1. In consultation with the Manager, plans, organizes and conducts visits to Canadian secondary schools.
2. Develops an annual plan to meet yearly domestic recruitment and conversion goals that align with the Strategic Enrolment Management (SEM) plan.
3. Prepares and analyzes reports on application, admission and conversion numbers for assigned recruitment portfolio and will determine where recruitment resources are best allocated.
4. Prepares and delivers effective recruitment presentations in schools, career and education fairs and other related recruitment events regarding study options at TRU. This includes scheduling and confirming visits, making travel arrangements, shipping materials and collecting and recording prospect information.
5. Conducts appropriate follow-up with contacts made with prospective students and counsellors during off campus visits. Evaluates the outcomes of various recruiting activities, prepares post-trip reports in a timely manner, compiles and reports on statistical information, and makes recommendations for changes or improvements to the Manager. Reports to the Manager on such matters as observations of market trends, and competitors’ activities.
6. Advises prospective TRU students, school counselors, and others on academic offerings, admission requirements, and/or required prerequisite studies. Provides information on housing, scholarships, and other services available to TRU students. Advising takes place at secondary schools, at career/education fairs, as well as with individual students and their families visiting TRU. Advising also takes place through telephone, electronic mail and web-based correspondence.
7. Provides educational plans and first year planning prior to admission.
8. Builds and maintains relationships with relevant on-campus and off-campus community networks.
9. Works collaboratively with other post-secondary institutions to improve domestic student recruitment activities (Post Secondary Institutions of BC planner).
10. In collaboration with the Future Students Coordinators, plans and conducts on campus recruitment and conversion events, including campus tours, enrolment workshops, interactive on-line chats and other types of virtual meetings with prospective students, applicants and newly admitted students.
11. Assists with updating recruitment materials and publications, conducts research, writes communications, and develops presentations. This will involve working with various internal stakeholders (, Academic Advising, Marketing & Communications, Faculties, etc.).

REPORTS TO
Manager, Student Recruitment