Manager, Global Paid Media

What will be your daily

pursuit?

We are seeking a data-driven, guest-obsessed Global Paid Media Manager to lead Pursuit’s demand generation with a key focus on digital and traditional advertising. This role will manage external paid media and creative agencies to drive customer acquisition, increase brand awareness, and deliver measurable ROI.

This pivotal role is responsible for connecting our local teams and plans to global strategies and agencies. While external agencies will handle media strategy, tactical execution and optimization, you’ll be the internal owner of paid media— responsible for evaluating recommendations, aligning efforts with business goals, and ensuring paid media and performance marketing initiatives are directly contributing to revenue growth. The ideal candidate is a strategic thinker with hands-on experience in performance and paid media marketing and a deep understanding of how to connect data, creativity, and analytics to meet revenue targets and grow a global house of brands.

What perks can you expect?

• Competitive salary
• Flex time off
• 5% RRSP Matching
• Health & Dental Benefits
• Work in a dynamic, culturally diverse team from around the globe
• Work experience in an iconic, unforgettable, and inspiring location
• Free access to Pursuit attractions for staff and family, send a friend at half the price!
• Discounted hotel stays under Pursuit’s lodging offerings, and discounted food & beverage and retail experiences
• Access to subsidized mental health and wellness resources
• Hybrid work schedule available, Calgary, Canmore, or Banff based
• Opportunities for career growth or future work at other Pursuit locations

What will you do in this job?

Strategy & Planning:

• Serve as the internal lead for paid media campaigns, working closely with external agencies to manage strategy, execution, and optimization.
• Collaborate with geography marketing teams to define annual advertising calendar, develop seasonal ad briefs and ensure strategy alignment to business goals.
• Leverage customer data and first-party insights to inform targeting and campaign segmentation.
• Collaborate with creative agencies and stakeholders to ensure ad assets are optimized for performance and meet the needs of diverse global audiences.
• Manage paid media budgets and creative execution costs, including forecasting and reconciliation to ensure efficient allocation and ROI across markets.

Campaign & Agency Leadership

• Lead day-to-day interactions with external agencies and partners, including delivery and management of paid media campaigns and calendar.
• Collaborate with external agencies and internal cross-functional and geography teams to develop marketing plans that leverage paid channels in coordination with owned channel tactics.
• Establish and maintain global paid media and advertising creative guidelines, toolkits, and campaign playbooks.

Analytics, Reporting, & Optimization

• Define global program objectives, KPIs, and measurement methodologies to ensure consistency across markets.
• Ensure alignment between agency efforts and business objectives, holding partners accountable to KPIs and performance standards.
• Deliver detailed and actionable insights, strategic recommendations, allowing leadership to clearly understand what tactics and strategies are driving performance throughout the funnel.
• Structure a/b and multi-variate tests, using performance data to optimize ad creative and iterate on top-performing assets.
• Understand and communicate the incremental impact of advertising efforts on revenue, using data-driven methodologies such as lift studies, attribution models, or MMM.

Leadership & Collaboration

• Build strong relationships with internal local geography experts, Brand, Revenue, and Lifecycle Marketing teams, as well as contractors, and external agencies to ensure consistent guest experiences, campaign alignment and consistency.
• Lead ongoing strategic roadmap for Global Paid Media and future team coaching and professional development.

What skills and experience do you need for this job?

• 5+ years of experience in performance marketing, digital media, or growth marketing — preferably in a global, multi-market context.
• Deep knowledge of paid media channels (search, social, display, video, programmatic) and how to evaluate media strategies across platforms.
• A passion for continuous learning, staying updated on industry trends, emerging technologies, and best practices in paid media
• Proven experience managing external media and/or creative agencies.
• Strong analytical skills and fluency in performance metrics, including revenue attribution, ROAS, CAC, LTV, and incrementality.
• Experience working with customer data platforms (CDPs) or CRM systems to build actionable audience segments.
• Proficient in Google Analytics (GA4), Looker Studio, or other reporting platforms.
• Exceptional communication and project management skills.
• Must possess valid Passport and Driver’s License
• Travel enthusiast with a passion for creating seamless digital journeys

This list describes at a high level what a Global Paid Media Manager at Pursuit does, but no job description can anticipate every single task, issue or project that could come up. Pursuit reserves the right to adjust, reduce, add or change job tasks as needed for the success of the business.

To handle this job successfully, any person hired must be able to perform responsibilities as described. Pursuit will make any reasonable accommodation to help a person with disabilities perform their job. Ideally, this job is based in Calgary or Canmore/Banff, Alberta, Canada. Legal ability to work in the country where the role is based is required. Some travel may be required.

What will your work environment be like?

About Us:

We're more than a hospitality and attractions company. We connect people to iconic places through unforgettable and inspiring experiences; Our team members included.

Thoughtfully united by their unique power to inspire and invigorate, our collection of hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours, and travel products are tied together by iconic, destination-worthy locations in Alaska, Montana, the Canadian Rockies, Vancouver, Reykjavík, Las Vegas, and Chicago.

What will your work environment be like?

At Pursuit, our office is more than just a place to work – it’s a space where you can bring your whole self, collaborate with talented teams across departments, and build lasting friendships. We believe in fostering an environment where work and play coexist, so whether you’re tackling projects or enjoying our many perks, you’ll feel supported and valued. With a variety of great benefits, we’re committed to ensuring that your time with us is as fulfilling as it is fun.

About Pursuit

Pursuit is a publicly traded company listed on the New York Stock Exchange under the symbol PRSU. As a member of the S&P SmallCap 600 index, we specialize in attractions-led hospitality, consistently generating revenue and delivering value to our shareholders.

EEO

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics.

Pursuit places a high value on diverse backgrounds and experiences, recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in Canada to apply and join our inclusive team!