Content & Digital Marketing Specialist

Benefits:

• Company parties
• Competitive salary
• Dental insurance
• Flexible schedule
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance

About Us


Ideal Siding is the fastest-growing siding renovation company in North America, with multiple divisions across Canada and the U.S. We’re redefining the home exterior renovation industry through innovation, exceptional service, and a people-first culture. Our team is driven, professional, and passionate about helping homeowners improve their homes while building long-term trust in our brand.


About the Role


Our digital footprint keeps growing as new franchise locations come online. That growth creates a constant need for sharp, accurate, and SEO-friendly content across our websites and digital channels. This role owns that execution.


The Content & Digital Marketing Specialist will be responsible for building and maintaining website content that supports local SEO, paid media performance, and brand consistency. Because content touches everything from Google Business Profiles to franchise lead generation, this role also supports key digital marketing and operational tasks to keep projects moving and prevent bottlenecks. In short, you make sure nothing gets stuck waiting on content.


What You Will Do


Website Content & SEO

• Create and launch new website pages
• Maintain and update existing website content to ensure accuracy, performance, and brand consistency
• Implement on-page SEO updates, including metadata, internal linking, and content optimization
• Manage and expand the Knowledge Centre on the website
• Use AI-powered tools to support content creation, expansion, and optimization while ensuring accuracy, brand voice, and quality standards are met
• Evaluate and refine AI-generated content to ensure it meets SEO, readability, and conversion best practices

Local SEO & Google Business Profiles

• Support Google My Business profile management and optimization
• Coordinate with external agencies as needed while owning internal execution and updates
• Ensure content supports local search visibility for franchise locations

Lead Generation & email marketing

• Support and help coordinate messaging for conversion-focused landing pages, digital funnels, email campaigns
• Assist with building, updating, and executing email drip campaigns, including content creation, basic automation, and performance tracking

Digital Marketing & Team Support

• Provide day-to-day communication and coordination support for the marketing team
• Help keep digital marketing initiatives organized, updated, and moving forward
  
  

What We Are Looking For

• 2-3 years of experience in content marketing, digital marketing, or a related role (required)
• Background in siding or construction-related industries (nice to have)
• Strong knowledge of siding products and terminology (nice to have)
• Strong writing skills with attention to detail and consistency
• Solid understanding of on-page SEO fundamentals
• Ability to learn quickly and adapt in a fast-moving environment
• Comfortable juggling multiple projects without dropping the ball

Why you’ll love working with us:

• Competitive compensation package, including health, dental and vision benefits
• Flexible hybrid schedule (1–2 days/week in-office)
• A collaborative, fast-paced work environment where your work actually gets used
• Opportunity to learn, grow, and advance your career
• Be part of a reputable and fast-growing home improvement brand
• Exposure to both franchise marketing and local market execution
• A team that values ownership, accountability, and straightforward collaboration
  
  

Ready to Grow With Us?


This role is critical to keeping our websites accurate, searchable, and conversion-focused as we scale. If you like owning content end-to-end, enjoy blending creativity with SEO, and want your work to directly support business growth, this is your lane. Come join Ideal Siding where your success is built from the ground up!