Marketing Coordinator

Department : Marketing

Location : Cambridge

Compensation : $65,000 - $80,000 / year

Description

The Marketing Coordinator is responsible for the execution of the Pool or Construction Division Strategy through planning, implementing, controlling, monitoring and evaluating the Sales & Marketing plan.

Key Responsibilities

• Maintains and continues to develop the brand's identity, messaging, and overall public image.
• Creates informative and valuable content for websites, blogs, advertisements, and other marketing materials.
• Promotes products and resources across various digital channels, including social media, email campaigns, and mobile apps.
• Plans and executes events to promote the brand, products, and resources, including events at our facility, our customers’ facilities, major industry tradeshows and Industry events.
• Drives strategies and content for launching and marketing new products.
• Works to improve a company's visibility in search engine results pages (SERPs). Focuses on both organic (SEO) and paid search strategies to increase visibility.
• Drives strategies and content for co-branding opportunities with existing customers.
• Analyzes marketing campaigns and data to help inform future strategies.

Analyzes market information and trends to help guide both marketing, sales, and design strategies.

Skills, Knowledge and Expertise

Education : Bachelor of Business Administration, Marketing, or equivalent.

Experience

Benefits

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