Product Manager

Who We Are

At Certn, we’re revolutionizing background screening with The World’s Easiest Background Check — fast, global, and powered by tech. We’re not about outdated processes and red tape. We’re about innovation, speed, and impact. If you’re looking for a place where ownership, collaboration, and creativity thrive, this is it.

The Opportunity

We’re looking for a Product Manager who will drive the development and execution of product strategies that align with our business goals and user needs. You’ll collaborate across departments, use data-driven insights to identify and validate market opportunities, and deliver meaningful value to our customers through impactful product solutions. If you’re passionate about innovation and building products that make a difference, we’d love to meet you.

Key Responsibilities

Product Planning

Define and prioritise product requirements, user stories, and use cases to ensure the development of impactful solutions that address customer needs and drive business objectives.

Conduct market research, competitive analysis, and customer insights to uncover opportunities that enhance product-market fit and strengthen our competitive position.

Partner with cross-functional teams to align on priorities, streamline product development, and accelerate time-to-market.

Identify market opportunities, emerging trends, and customer pain points to drive continuous innovation and increase customer satisfaction.

Validate market problems for both existing and future customers to ensure product investments deliver tangible value and sustainable growth.

Product Development

Drive the product development process from concept to launch, ensuring products meet high-quality standards and deliver measurable business impacts. This includes defining product specifications, collaborating with engineering teams, and overseeing testing and quality assurance.

Own the product roadmap for incremental improvements and iterative development on business objectives

Own the product roadmap, ensuring iterative development aligns with business objectives and delivers incremental value to customers.

Collaborate with marketing and sales teams to create compelling product messaging, sales enablement tools, and go-to-market strategies that drive adoption and revenue growth.

Analyze customer feedback and user behavior data to iterate on features, optimize user experience, and improve product retention.

Define and track product performance metrics to measure success, identify gaps, and inform continuous product improvement.

Research and evaluate new technologies, industry trends, and competitor offerings to enhance product differentiation and market leadership.

Cross-Functional Collaboration and Communication

Build strong relationships with internal and external stakeholders to align product vision, gain buy-in, and foster a culture of collaboration.

Provide clear, timely updates on product roadmap progress and key changes to ensure transparency and alignment across teams.

Work closely with engineering teams to ensure product decisions are effectively translated into development plans, driving efficiency and execution excellence.

Actively participate in scrum ceremonies to maintain alignment with development teams and ensure priorities are well-communicated.

Champion a customer-first mindset across the organization, ensuring products consistently solve real user problems and drive business value.

Product Performance and Profitability Analysis

Assist in defining and analyzing product success metrics to support ongoing evaluations and improvements.

Contribute to profitability assessments, providing insights that inform product decisions and feature prioriti­zation.

Collaborate with the Business Intelligence team to extract and analyze product usage data, identifying trends to enhance user engagement and retention.

Gather and organize market research data to support product positioning and articulate value in different markets.

Key Requirements

Strong understanding of product development processes, methodologies, and best practices.

Demonstrated ability to collaborate with cross-functional teams, including engineering, design, marketing, and sales, to achieve successful product outcomes.

Exposure to conducting market research, competitive analysis, and customer insights to inform product decisions.

Data-driven mindset, with experience analyzing verification performance metrics, running experiments, and leveraging insights to drive product improvements.

Proven experience in product management or related roles, demonstrating increasing responsibility.

Proven experience in contributing to the development and launch of software products.

Why You Should Be Excited

Flexibility : Hybrid / remote role with teammates across North America and the UK

Global Collaboration : Partner with experienced leaders in multiple regions

Compensation : Competitive salary, comprehensive health benefits, generous paid time off.

Culture : Collaborative, async-friendly, and innovation-focused.

A Little Bit More About Us

Certn is a growing global technology company reinventing the way organizations build trust in people with technology and AI-backed background checks. Having recently been named one of Canada’s Companies-to-Watch in Deloitte’s Technology Fast 50 Awards, we are one of the fastest-growing start‑ups in the sector. Just so you know, the selected candidate will be required to complete a background check — so you’ll get to see first‑hand what we do. Certn is committed to equal opportunity, inclusion, and diversity. If you have a disability that requires accommodation at any stage of the recruitment process, please let us know how we can best assist you.

Ready to build your career and make an impact? Apply now and start your journey with Certn.

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