Marketing Operations & Analytics Manager, EZRA

Description

Position at Ezra Job Role : Marketing Operations & Analytics Manager Location : Toronto, ON (Hybrid 3 days in office) Who We Are Imagine what even the world’s finest organizations could achieve if all of their employees were coached to be their absolute best.

At EZRA, we’re on a mission to do just that. We believe through coaching, people get to know themselves. Their goals. Weaknesses.

Hang-ups. And once they know all that, they can build on the good stuff and work on the rest. This mindset applies not only to our clients, but is manifested in our own EZRA family.

We believe we are changing people’s lives. We believe a happy team is a productive team. We want our people to care and be proud of what they do.

We also practice what we preach every member of our teams gets to experience the superpower that is coaching for themselves, amongst some other pretty incredible perks.

EZRA is the fastest growing global virtual coaching company, supporting some of the world’s leading companies. If all of this resonates, EZRA just might be the place for you.

The Role We are seeking an organized and resourceful Marketing Operations & Analytics Manager to join our Revenue Operations team.

You will be responsible for supporting the EZRA Marketing team with technology, data, and the operationalization of marketing initiatives to drive revenue.

The Team This role reports to the Director, Global Go-To-Market Ops Role and Responsibilities :

• Build a global strategic roadmap to enhance the entire lead journey from initial contact to customer acquisition.
• Oversee the planning, execution, and optimization of Pardot email marketing campaigns to drive lead generation, new logo acquisition, and brand awareness.
• Manage all aspects of lead routing and territory management within Salesforce for revenue-generating teams.
• Lead and manage the strategy and technical changes within the marketing tech stack (Pardot, Qualified, Google Analytics) related to system upgrades, implementations, and integrations.
• Partner closely with regional marketing leaders, establishing standardized analytics reviews globally to provide the team with actionable and relevant data and insights.
• Develop and manage global marketing dashboards and standardize reporting to accurately measure the impact of marketing initiatives.
• Partner with the Revenue Insights team to surface relevant macro-level marketing trends and data to optimize marketing spend and attribution.
• Provide support and training to sales teams to ensure effective utilization of all marketing tools and platforms.
• Streamline the lead management process from trade shows, events, and other marketing campaigns into CRM.

About You You have :

• Proven experience of 4+ years as a Marketing Operations Manager or in a similar role within Revenue Operations.
• Familiarity with Pardot or similar marketing platforms.
• 2 years of experience performing complex analysis using Excel.
• Hands on experience with Salesforce CRM for reporting and analytics.
• Demonstrated experience in effectively communicating and reporting insights and trends to marketing leaders.
• Proactive and positive can do’ attitude with a commitment to getting the job done.
• Excellent written and verbal communication skills
• Outstanding attention to detail.

You are

• Highly organized with the ability to prioritize effectively under tight deadlines.
• Strong influencer, capable of building cross functional internal relationships
• Passionate about our business and our mission of making a difference
• High energy and growth mindset

What we offer

• Your own world class coach
• Regular team social events
• Wellness and L&D allowance
• Flexible working
• Contribution to a wellbeing app (think meditation, fitness, sleep!)
• A weekly wellbeing hour and much more!
• Competitive benefit package
30+ days ago