- Highly cross-functional role, the individual will partner closely with Product, Sales, Customer Success, Creative, and Marketing Operations to ensure alignment of customer and prospect experience across products and organizational initiatives.
- Assess market landscape, trends, and opportunities, and evaluate priorities within the audience to set strategic focus.
- Develop a deep understanding of Lone Wolf’s products and their impact to the audience workflow.
- Develop detailed personas for the audience.
- Coordinate with cross-functional teams to enhance competitive intelligence and leverage this knowledge to create objection handling and sales enablement for revenue teams.
- Create overall positioning and supporting messages for audience campaigns.
- Support the Sales team with value pitch decks, battlecards, and integrated campaigns.
- Work with Customer Success team to identify evangelists and capture customer stories that demonstrate the value of Lone Wolf products.
- Supports the Product team by leading GoToMarket plans for major releases and new product launches, including development of key messages, differentiation points, and coordinating with Marketing on announcement and adoption campaigns.
- Collaborate with Audience Marketing peers and entire marketing team formally and informally to drive close alignment on strategies, tactics, and execution across personas and products.
Skills & Requirements
Experience :
- 3-5 years in Audience / Product Marketing, Growth Marketing, or Product Management.
- Experience supporting or running product launches and feature releases.
KNOWLEDGE / SKILLS / ABILITIES :
- Team player with the ability to work across a wide range of functions to lead and execute on cross-functional projects, driving alignment every step of the way.
- Must be a strong public speaker, comfortable in front of large groups.
- Excellent organizational and time management skills.
- Sharp analytical and problem-solving skills.
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