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Are you a motivated and responsible professional with experience in Marketing, management, and Marketing strategies? Do you want to work for one of the top 5 Banks in Canada? If so, this role is for you!

One of our clients in the financial industry is looking for a communications specialist with 5 years of experience. In this role, you will be responsible for marketing strategies and plans, legal and compliance and building innovative solutions.

Work Location (Remote, Hybrid or Both?) : Hybrid, onsite twice a week

Advantages

Long term contract (12 months)

work for a top 5 bank in Canada

competitive pay rate

Responsibilities

• Marketing Strategies and Plans : Understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
• Consumer Insights and Trends; Leverage market research, interpret consumer information and trends for your business and apply to marketing plans including creative and media briefs.
• Influencing and relationship management : Influence and have an impact on marketing strategies that span across programs to meet business goals. Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal departments to deliver effective marketing programs.
• Deliver and Monitor Results : Ensure stated objectives are delivered on plan (monitor / early indicators) and where required, take corrective actions to achieve targets. Analyze past results and make recommendations to maximize ROI. Evaluate effectiveness of in market activity - PIR (including recommendations). Telling our Story – able to effectively communicate the results and sell the value of marketing. Provide marketing recommendations across programs / LOBs.
• Builds Innovative Solutions : Actively contributes to driving the spirit innovation among the team. Brings external thinking / ideas to problems. Identifies gaps and uncovers "white space" (unmet needs). Influences product development with innovative and creative ideas from inside and outside TD.
• Budget and Project Management : Leverages the best practices of OMLC (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Able to navigate through roadblocks by engaging key stakeholders / sponsors. Leads multi-functional teams through the project. Track and manage budget against plan, meeting all financial reporting requirements.
• Analysis and Problem Solving : Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data. Leverages data combined with judgment and intuition to make recommendations and drive action. Leverage data to tell our story and make recommendations that are simple and concise.
• Build and Protect the Brand; Ensure integrated marketing campaigns are designed for a positive customer experience and support the brand. Understand end to end customer journeys and support the business to deliver the brand through customer experience.

Qualifications

MUST HAVE :

Management experience

Marketing experience

Marketing strategies experience

Agency management experience

Digital experience – Websites & emails

How to write an agency brief

Business partner management

NICE TO HAVE

Banking experience

Telecommunications experience

Summary

If you are interested in the communication specialist role please apply online today!

Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary / gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.

Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to [email protected] to ensure their ability to fully participate in the interview process.