Education

• College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Work setting

• Fast moving consumer goods (FMCG)

Budgetary responsibility

• 100,001 - $500,000

Tasks

• Assist in product development
• Develop communication strategies
• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments and other organizations
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services
• Act as spokesperson for an organization
• Advise clients on advertising or sales promotion strategies
• Co-ordinate special publicity events and promotions

Supervision

• 3-4 people

Computer and technology knowledge

• Database software
• Presentation software
• Spreadsheet
• MS Windows

Area of specialization

• Advertising
• Communications
• Market research
• Marketing
• Media relations
• Public relations
• Sales

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Tight deadlines
• Work under pressure
• Large caseload
• Large workload

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Interpersonal awareness
• Reliability

Experience

• 3 years to less than 5 years