Sales Manager - Agricultural Division
Norstar Industries Ltd.
Morris, MB | Full-Time | Leadership Role

About Norstar Industries

Norstar Industries is a Manitoba-based manufacturer known for designing and building high-quality agricultural equipment that supports farmers across North America. With a strong reputation for craftsmanship, durability, and innovation, Norstar operates with the agility of an entrepreneurial business while maintaining the values of a family-owned company.

The organization is built on trust, accountability, and a deep respect for both its customers and its people. Norstar fosters a collaborative, fast-moving environment where leaders are empowered to make decisions, drive results, and continuously improve how the business serves its market.

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Position Overview

Norstar Industries is seeking a Sales Manager to lead and elevate its Agricultural Division. This role is about building, leading, and strengthening a sales team that can consistently deliver growth and performance.

The Sales Manager will be responsible for setting direction, establishing accountability, and developing a team of experienced sales professionals. This individual will step into an established group with strong tenure and relationships and will be expected to earn credibility through leadership, sound judgment, and a clear, consistent approach to performance management.

Success in this role requires a leader who can balance respect for what has worked with the ability to implement structure, clarity, and forward-thinking sales strategies. This is a high-impact leadership position with direct influence on Norstar's continued growth in the agricultural market.

Key Responsibilities

• Lead, coach, and develop the agricultural sales team to improve performance, consistency, and accountability
• Establish clear sales targets, KPIs, and performance expectations aligned with company growth goals
• Build trust and credibility with a tenured sales team while driving alignment and continuous improvement
• Create and implement structured sales processes, reporting, and forecasting practices
• Partner cross-functionally with production, customer service, and leadership to ensure alignment and execution
• Identify opportunities for market expansion, product positioning, and revenue growth
• Monitor and evaluate sales performance, providing regular feedback and coaching to the team
• Support a culture of professionalism, integrity, and strong customer relationships across all sales activities

What Success Looks Like

• A highly engaged and accountable sales team with improved performance metrics
• Clear visibility into sales activity, pipeline, and forecasting
• Consistent achievement (and growth) of revenue targets within the agricultural division
• Strong alignment between sales, operations, and leadership
• A culture of ownership, professionalism, and continuous development within the sales team

Qualifications & Experience

• 7+ years of experience in sales, with at least 3-5 years in a sales leadership or management role
• Background in agriculture, manufacturing, or equipment sales strongly preferred
• Proven track record of leading and developing high-performing sales teams
• Experience implementing sales structure, KPIs, and performance management systems
• Strong interpersonal and leadership skills with the ability to influence, build trust, and lead through change
• Strategic thinker with the ability to translate goals into actionable plans
• High level of integrity, professionalism, and sound judgment

Culture & Leadership Fit

This role requires a leader who aligns with Norstar's values and operating style:

• Leads with integrity, respect, and accountability
• Values relationships and earns trust through consistency and follow-through
• Comfortable working in a faith-informed environment, regardless of personal religious affiliation
• Thrives in a fast-paced, hands-on, and non-corporate setting
• Communicates openly and collaborates across departments
• Takes ownership and operates with a long-term mindset

Compensation & Benefits

• Competitive base salary + performance-based bonus tied to growth
• Leadership-level compensation aligned with experience and impact
• Opportunity to play a key role in shaping the future of a growing division
• Collaborative and entrepreneurial work environment
• Long-term career growth within a stable, values-driven organization

Why Join Norstar

If you are a sales leader who values accountability, believes in developing people, and wants to make a lasting impact within a respected agricultural company, this role offers both challenge and long-term opportunity.