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Public Relations Coordinator
VVS FilmsToronto, ON, Canada- Promoted
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VVS FilmsToronto, ON, Canada- Full-time
VVS FILMS is a film distribution company operating in Canada, Australia, and New Zealand.
We are seeking an individual with a passion for film and entertainment to join our Public Relations team. The ideal candidate is excellent at multitasking, has publicity experience in the Canadian market, and an interest in all facets of the film industry. This role will also assist with publicity and promotions in Australia and New Zealand, although experience in those territories is not required.
Key Areas of Responsibility
Publicity – Canada
- Assist in developing publicity strategy for titles ensuring national and local media coverage for releases.
- Liaise with Canadian and international agency partners.
- Update and maintain database of Canadian media, content creators, and influencers.
- Write and disseminate media alerts to Canadian press.
- Book press screenings in all markets and monitor press attendance and reactions.
- Pitch, track, and disseminate screening links for review press.
- Pitch interviews for junkets or local press days.
- Book and execute phone / zoom interviews with talent.
- Work with designers to create assets for campaigns, events, and screenings.
- Support for special events and awards, such as TIFF, CSAs, TFCAs, etc.
- Assist in the planning and execution of Canadian press days and other publicity events.
- Assist with department administration as needed.
- Prepare press clippings and wrap reports for all releases, to be shared internally and with key stakeholders.
Publicity – Australia & New Zealand
Marketing
Qualifications
About VVS Films
VVS Films is a leading motion picture production and distribution company with over 40 years of operation in Canada. In October 2023, VVS announced their expansion into Australia and New Zealand.
VVS is best known for their success in launching major franchises in the Canadian market, including TALK TO ME and the “HAS FALLEN” and “HITMAN’S BODYGUARD” films. Recent notable releases include THE BEEKEEPER, HIT MAN, THELMA, and HERETIC.
Upcoming releases for Canada include Celine Song’s MATERIALISTS, and Andrew DeYoung’s FRIENDSHIP. Upcoming releases for Canada, Australia, and New Zealand include David Mackenzie’s FUZE and Benny Safdie’s THE SMASHING MACHINE.