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Please apply on Isarta.com
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MARKETING COORDINATOR
Job Title : Marketing Coordinator
Location : Guelph, Ontario
Company : ClimateFirst
About Us
ClimateFirst is a fast-growing climate tech startup revolutionizing climate-risk management in commercial real estate. This innovative B2B SaaS platform provides critical insights, tools, and strategies to support organizations in addressing and enhancing the resiliency of their assets.
ClimateFirst is the fourth startup launched by RWDI Ventures, the innovations hub for climate and performance engineering firm, RWDI. Having achieved early market validation with a growing paid customer base and strong market traction, ClimateFirst is well positioned to scale its impact and expand its reach.
Role Overview
We are seeking a highly motivated and skilled Marketing Coordinator to join our dynamic team and help drive our growth strategy. Reporting to the Marketing Leader for RWDI Ventures, you will work closely with cross-functional teams, including sales, product, operations, science, and software development to align marketing efforts with product development and business objectives.
Key Responsibilities
- Lead Generation
Develop and execute lead-generation strategies, including email marketing, content marketing, webinars, and paid media campaigns, to drive high-quality leads for our sales team.
Assist in developing product positioning, messaging, and collateral that differentiates our solutions in the market. Collaborate with the product team to ensure consistent and compelling product launches.
Coordinate and execute multi-channel marketing campaigns (digital, social media, print, events) to increase brand visibility and engagement. Track and analyze the performance of these campaigns to optimize results.
Develop and manage content for various marketing channels, including blog posts, case studies, whitepapers, infographics, and videos, aligning with our brand voice and mission.
Support the planning and execution of online and in-person events, including webinars, trade shows, and industry conferences.
Monitor, analyze, and report on key marketing metrics (e.g., website traffic, conversion rates, campaign performance) to inform data-driven decision-making and strategy adjustments.
Qualifications
Why Join Us?
Please apply on Isarta.com
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