Marketing coordinator Jobs in Penticton, BC

We are currently seeking a Marketing Specialist to join our team.

Reporting to Senior Manager, Regional Brand Engagement, the Marketing Specialist is responsible for the development and delivery of marketing campaigns that supports the growth of First West Credit Union. They contribute to our marketing goals by developing a range of deliverables across multiple formats and channels, including, email (CRM), website, social media content, and paid advertising. This role works as part of a cross-functional team of marketers that support our regional and enterprise brand marketing activities.

Here’s what would be included as a part of your typical day

• Content Creation :   The Marketing Specialist develops content that educates, informs, and inspires current and prospective members, positioning First West Credit Union as a financial partner. This includes creating materials for email campaigns, website pages, social media, and advertising. They collaborate with the marketing team to ensure all content is accurate, engaging, and aligns with First West's brand voice and objectives. Consistency in tone and style across formats is maintained, with thorough editing and proofreading to ensure clarity and coherence, while supporting integrated marketing campaigns and initiatives.
• Campaign and Activation Delivery :   The Marketing Specialist reviews the campaign brief provided by strategy and key business stakeholders to understand the business objectives, target segments, and key performance outcomes. They collaborate to assemble content, design, activations and digital and traditional media tactics into an effective campaign that satisfies the campaign objectives. Additionally, they monitor and analyze the performance of campaigns and events, suggesting improvements to enhance effectiveness and engagement.
• Project Management :   In this highly collaborative role, the Marketing Specialist leads projects and processes while involving all key stakeholders to establish consensus. They provide expertise in business case development and presentation efforts, supporting all stages of the project life cycle. This includes communicating changes, enhancements, and modifications to business stakeholders, managing risks, and setting clear expectations for the project team. They also draft and document PGPPs, ensuring the accuracy of the team's references and guidelines.

Required Skills, Experience & Qualifications