Job purpose

Lead the marketing planning and execution in support of the key brand.

Duties and responsibilities

• Work with Commercial Operations to establish revenue forecast
• Maximizing the impact of the critical customer touchpoints – Patient Support Programs, Field force, Tele-sales, Digital
• Managing external agency partners to optimize the delivery of promotional tactics and materials
• Optimizing Omnichannel Marketing
• Assisting with the design and planning on communication plan : getting the right message to the right customers at the right time through the right channel mix
• Marketing analysis and insight development / action planning / execution
• Assisting with planning and implementation of quantitative and qualitative market research initiatives to develop market understanding
• Sharing insight gained from internal and external sources
• Development of the brand strategy
• Competitor analysis
• Collecting, interpreting and disseminating competitor information
• Segmentation – identify and plan / execute by segment to drive segment migration
• establishing basis of segmentation, quantifying and establishing segment needs
• Lead positioning establishment for the brand
• developing key brand messages for the brand
• Assisting with planning, design and organization of key promotional stakeholder communication platforms, eg. Speaker symposia, educational meetings
• Periodically meets with top opinion leaders and establishes good rapport with them
• Assisting with training initiatives and regular team meetings as required
• Being responsible for communicating effectively within the sales and marketing, medical team on pertinent information
• KPI (Key Performance Indicators) development and tracking
• Cross functional alignment : buy in amongst colleagues, brand teams, BU (Business Units) engagement
• Active participation in all supply discussions to ensure appropriate levels of supply and distribution are attained
• Develop training on key materials with support of a training consultant

Qualifications