Landscape designer • spruce grove ab
SPRBA is one of thirteen Business Improvement Area’s (BIA’s) in Edmonton.BIA’s are tasked with enhancing economic development within their boundaries, and do so via a formal association, where busi... Show more
About SPRBA:
SPRBA is one of thirteen Business Improvement Area’s (BIA’s) in Edmonton. BIA’s are tasked with enhancing economic development within their boundaries, and do so via a formal association, where businesses pool their resources towards targeted area beautification, cleanliness initiatives, and marketing campaigns. Our organization represents the needs of over 550 local businesses, promoting Stony Plain Road as Edmonton’s next up-and-coming Main Street.
Holiday Gift Guide – Campaign Details
The HGG is our primary holiday marketing initiative, meant to highlight the variety of services and products available from over 550 local businesses on or near Stony Plain Road. Traditionally printed on newsprint and distributed to upwards of 15,000 local area mailboxes via Canada Post, the 2025 Canada Post labour disruptions have required us to envision this promotional initiative as a digital book. This change in format requires a shift in how we approach the guide, its audience, and how the campaign is marketed overall. The successful candidate will recognize the opportunity to think outside the box while remaining practical.
Requested Skill Set:
Confident in digital file construction and design
Experience with design layout software such as the Adobe Suite or Canva
Basic photo editing and software skills
Ability to identify problems and create solutions
Can work with minimal supervision
Design Brief / Desired Outcomes:
The successful candidate will conceptualize and deliver a branded holiday promotional campaign that incorporates SPRBA’s branding in some capacity. Deliverables include:
Deadlines: