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Email marketing manager Jobs in Toronto, ON
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Senior Manager, Lifecycle Email Marketing
TMX GroupOld Toronto, ON, Canada- Promoted
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Questrade Financial Group5700 Yonge St, North York, ON M2M 4K2, CanadaSenior Manager, Lifecycle Email Marketing
TMX GroupOld Toronto, ON, Canada- Full-time
Venture outside the ordinary - TMX Careers
The TMX group of companies includes leading global exchanges such as the Toronto Stock Exchange, Montreal Exchange, and numerous innovative organizations enhancing capital markets. United as a global team, we’re connecting cross-functionally, traversing industries and geographies, moving opportunity into action, advancing global economic growth, and propelling progress. Through a rich exchange of ideas, meaningful collaboration, and a nimble operating model, we're powering some of the nation's most critical systems, fueling capital formation and innovation, bringing increased opportunity to business visionaries, product ingenuity to consumers, and career exploration to our team.
Ready to be part of the action?
Reporting to the Vice-President and Head of Marketing, as the Lifecycle Email Marketing Senior Manager, you will play a crucial role in championing continuous email channel improvement through a focus on journey building, automation, and improved personalization, acquisition, and retention. You will use your expertise in email marketing, performance tracking, and optimization, as well as your knowledge of marketing automation platforms to strengthen our customer relationships, optimize automation processes, and ultimately drive business growth. This role needs a candidate who has the perfect mix of technical and strategic skills who can efficiently communicate and work cross-functionally within the organization.
Responsibilities
Strategic Planning (25%)
- Develop a comprehensive roadmap for evolving the company's marketing automation capabilities, focusing on how to drive this transformation and maximize the impact of lifecycle email marketing aligned with the CRM strategy.
- Continuously evolve email acquisition and retention programs, focusing on customer segmentation, email acquisition, robust testing, and compliance with CAN-SPAM & CASL regulations.
- Collaborate with senior leadership to align email marketing strategies with broader business goals and initiatives.
- Identify opportunities for integration and synergy between email marketing and other digital marketing channels to create a cohesive customer experience.
Campaign Strategy & Optimization (40%)
Data Analysis & Reporting (20%)
Technology & Operations Management (15%)
Requirements
Nice to Have
Ready to enrich your career with impactful work, leaders who truly care, and the flexibility and programs to help you thrive as part of #TeamTMX? Apply now.
TMX is committed to creating and sustaining a collegial work environment in which all individuals are treated with dignity and respect and one which reflects the diversity of the community in which we operate. We provide accommodations for applicants and employees who require it.
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