Email Marketing Developer SFDC

Email Marketing Developer - Junior

Looking for a Salesforce Developer with Marketing and Cloud experience. Title could also be Email Marketing Developer

Position Title : Email developer

Position : 2

Line of Business : Marketing

Target Start Date : asap

Duration : 12 months

Potential for this contract to be extended or converted to FTE? Yes

Remote / Hybrid : Hybrid, twice a week to office

Office Location : 81 Bay street 33rd floor, downtown Toronto, Near TTC and GO

Work Schedule (hours per week, start time) : 37.5 Hours / week, 9-5 Monday to Friday

Potential for OT? On approval by manager

Reason the role is open? New role

Selling points of the positions : chance to work on a brand new team, possibility of extension and FTE as well.

Best candidate has : Salesforce marketing cloud experience, ability to adapt, experience in an marketing agency, CSS, HTML, ampscript experience, banking experience will be an asset

Job Description : Email Developer

The Email Developer (Marketing Automation SFMC), will take on primary development of multiple automated customer journeys.

The Digital & Direct Executions team is part of the broader Marketing organization and has a mandate to enable and leverage customer data and insights to deliver meaningful communications to CIBC’s customers, with Marketing Automation a huge priority and focus.

This hands-on email development role is responsible for building out NEW campaign journeys and automations in SFMC (in line with best practices) and optimizing existing campaign journeys.

Skills / Requirements :

• Bachelor’s degree in Computer Science, Marketing, or related field
• Knowledge of email marketing best practices
• Self-starter with ability to navigate ambiguity and operational challenges
• Strong relationship management skills with partners
• Ongoing process development mindset
• Excellent communication skills

What you’ll be doing :

• Be a self-starter who can take initiative to develop new processes.
• Develop and implement email marketing campaigns using Salesforce Marketing Cloud
• Work with cross-functional teams to develop email templates and content
• Management of standardized email templates (including upkeep, enhancements, testing, etc.)
• Provide expertise in setting up data integration points to support Marketing Automation journey’s across multiple channels (including email, digital push notifications, online advertising, etc.)
• Ensure that all email campaigns are optimized for deliverability and engagement
• Stay up-to-date with email marketing trends and best practices
• Develop & implement processes for in-house campaign execution
• Execute quality assurance on developed work & work in collaboration with quality team to ensure that all email campaigns meet quality standard
• Engage with business stakeholders to understand their requirements and provide solutions that meet their needs
• Relentless curiosity to apply / test new capabilities (eg. A / B testing, optimizations)

Must Have Requirement :

• Experience in Salesforce Marketing Cloud Email development - 2 years
• working knowledge of Journey Builder and Automation Studios 2 years
• Salesforce Marketing Cloud (SFMC), Email Studio, Ampscript - 2 years
• Experience with Email HTML5, CSS and JavaScript 2 years
• Strong communication skills

Nice to Have :

• SQL experience
• Banking experience

Soft Skills : Self starter and adaptive