Digital marketing manager Jobs in Whitby, ON

Job Description

The Dealer Digital Solution Manager provides a key role in managing the day-to-day needs of GM’s managed vendor program, known as Dealer Digital Solutions (DDS). This role is responsible for the administration of the Dealer Website Choice program, along with other key digital product categories including chat, digital advertising, inventory merchandising tools, and more.

Reporting to the Head of Digital & Customer Engagement, the core responsibilities of the Dealer Digital Solution Manager are :

Overseeing day-to-day DDS provider operations, along with facilitating dealer escalations with all internal stakeholders and DDS providers

Providing DDS product oversight to ensure products and services are functioning properly, and consistently meet the needs of the dealers, customers, and business owners

Working with intermediary provider to ensure vendor partners are in program compliance with SLAs oversight, along with processing / developing requests for proposals for new services or enhancements to existing services

Overseeing regular Quarterly Business Reviews (QBR) with DDS provider teams

Presenting program health and status updates on a regular basis

Providing governance and priority on the IT projects, along with DDS partner product roadmaps

Actively participate in DDS requirements definition with regional field teams, brand teams, DDS partners and other GM stakeholders

Oversight with IT support tickets and ensuring correct business processes are in place for proper technical support for the GM dealer network

Oversight on DDS enrollment and billing needs for program administration

Driving strategy for new DDS product and program enhancements, and ensuring program changes that impact dealer platforms are communicated effectively to downstream partners

Supporting execution on larger-scale GM initiatives (such as DRP roll-out) and integration with T3 platforms

Working closely with Digital Transformation Managers (DTM) have adequate product support, along with continued product education

Closely collaborate with Technical Enablement Managers directly within the Digital and Data Enablement Teams responsible for the respective systems / technologies that require dealer onboarding / roll out

Overseeing and developing communications for internal stakeholders on DDS products, closely working with DTM team on the maintenance of the DDS event calendar and supporting ongoing dealer-education events

Working closely with Performance Driven Analytics team and DDS partners to leverage their customer experience and research data, along with regularly reviewing DDS product dashboards & GM reporting to identify platform optimization opportunities

Working cross-functionally with internal stakeholders to provide data-based recommendations for any proposed platform enhancements

Required Skills and Experience :

5 – 7 years of sales, marketing & technology experience (multi-discipline, field, corporate)

Working knowledge of digital advertising & marketing (Websites, SEO, SEM, Social, Lead Management / CRM, consumer marketing, etc.)

Knowledge of automotive digital vendor ecosystem

Familiarity with purchasing and contracting processes

Digital Proficiency - Expertise in managing complex digital platforms

Builds and maintains strong relationships including senior leaders

Excellent oral and written communication skills that involves understanding the audience; getting the message across; presenting information effectively; and communicating openly

Highly analytical with strong attention to detail - comfortable working with data, analytics and developing executive reporting

The ability to balance competing priorities while maintaining effectiveness in a dynamic, often chaotic environment.

Excellent time management skills – the ability to effectively and efficiently use your time to focus on the most impactful activities and challenge those that distract from the identified goal

Working knowledge of case-tracking / bug-tracking systems

Skilled in the use of Adobe, PowerPoint, Office, Excel, etc.

Business consulting skills, ability to create action plans and track progress

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

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Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and / or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .

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