Company Description
Who We Are:
Join the team at Fairmont Banff Springs. Set in one of Western Canada’s most spectacular alpine destinations, Banff offers a unique community of hospitality enthusiasts, outdoor adventure seekers, artists, entertainers, and families alike. It's the perfect work/life combination.
Job Description
The Regional Director, Digital Marketing is responsible for leading and executing the digital marketing strategy across a defined region. This role combines strategic leadership with hands-on oversight of campaigns, performance marketing, brand presence, and digital customer experience. The ideal candidate brings strong analytical thinking, team leadership, and a deep understanding of market dynamics.
Job Duties Include:
Strategic Leadership
- Develop and implement a comprehensive regional digital marketing strategy aligned with global objectives
- Identify growth opportunities through market trends, customer insights, and competitive analysis
- Collaborate with global and cross-functional teams to ensure brand consistency and campaign alignment
Campaign & Channel Management
- Oversee multi-channel digital campaigns including paid media, SEO/SEM, email, social media, and content marketing
- Optimize marketing funnels to improve acquisition, conversion, and retention
- Ensure localization of campaigns to reflect regional audience preferences
Performance & Analytics
- Define KPIs and track campaign performance using analytics tools
- Translate data into actionable insights and continuously optimize marketing efforts
- Manage regional marketing budgets and allocate resources effectively for maximum ROI
Team Leadership
- Lead, mentor, and develop a team of digital marketing professionals
- Foster a high-performance culture focused on innovation, collaboration and accountability
- Partner with external agencies and vendors as needed
Customer Experience & Innovation
- Enhance digital customer journeys across web, mobile, and emerging platforms
- Champion experimentation and adoption of new tools, technologies, and marketing approaches
- Ensure compliance with regional data privacy and digital regulations
Qualifications
Your Skills & Qualifications:
- Extensive experience in digital marketing, with a proven track record of delivering strong results and a minimum of 5+ years of experience.
- Significant leadership experience driving high performance teams
- Proven track record of driving growth through digital channels at a regional or multi-market level
- Strong expertise in performance marketing, analytics, CRM, and marketing automation platforms
- Experience managing budgets and cross-functional teams
- Excellent communication, leadership, and stakeholder management skills
- Hospitality or Tourism background preferred but not required
Key Competencies
- Strategic thinking with executional excellence
- Data-driven decision-making
- Leadership and team development
- Adaptability in fast-paced, evolving environments
- Strong understanding of regional cultural and market nuances
Success Metrics
- Growth in regional digital revenue and pipeline
- Improvement in key performance metrics (CTR, conversion rates, ROI)
- Successful execution of integrated campaigns
- Team engagement and performance
Additional Information
Job Perks & Benefits:
- Comprehensive benefits package (Medical, Vision & Dental) including extended benefits like; Mental Health, Orthodontics, Fertility Drugs and Gender Affirmation for full time permanent status employees
- Defined Contribution Pension Plan with employer matching up to 5% of annual earnings for full time permanent status employees
- Employee travel program with discounts on room rates as well as on food & beverage at Fairmont & Accor properties world-wide
- Access to the Mountain Explorer Travel Program – exclusive room rates for colleagues, which includes 50% off all food & beverage when staying at Fairmont Resorts in Lake Louise, Jasper & Whistler
- Discounts while using our resort’s Food & Beverage Outlets, Fitness Centre, Spa and Fairmont Banff Springs Golf Courses
- Subsidized staff accommodation provided on-site for full time status employees for 1 month, off-site accommodation is available for you to rent downtown based on availability
- One complimentary meal per shift in our staff cafeteria (additional meals can be purchased for $8/meal)
Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.
