Campaign manager Jobs in Whitby, ON
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Campaign manager • whitby on
Marketing Campaign & Events Manager
BiblioCommonsON, Canada
Senior Fundraising Campaign Officer
World University Service CanadaON, Canada- Promoted
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goeasyPickering, ON, Canada
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Teleperformance CanadaGolden Horseshoe, ON, Canada- Promoted
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UNITE HERE Local 11ON, Canada
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Publicis GroupeGolden Horseshoe, ON, Canada
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One Core MediaGolden Horseshoe, ON, Canada
Assistant Vice President, Development, Principal Gifts and Campaign Initiatives
New York UniversityGolden Horseshoe, ON, CanadaMarketing Campaign & Events Manager
BiblioCommonsON, Canada- Full-time
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BiblioCommons builds software that transforms the public library's essential online services—their website, catalog, events calendar, and app—from transactions to integrated experiences that delight over 10 million library patrons.
Job Summary :
Do you have a passion for digital marketing and technology?
Would you consider yourself a marketing automation and campaign wizard?
Do you like being hands-on designing events and engagement programs?
If you answered yes to all the above, keep reading as BiblioCommons is seeking a dynamic Marketing Campaign and Events Manager with a proven track record of campaign and events management, marketing automation, and lead generation to join our growing team.
Job Description :
As the Marketing Campaign and Events Manager, you will strategize, create, and manage a wide range of marketing programs and communications at all stages of the funnel, including lead generation and nurturing campaigns, events participation strategy, social and email communications, landing pages, along with analytics to monitor results, make improvements, and attribute activities to revenue.
The successful candidate will be talented, hands-on, passionate, and most importantly, metrics and process-driven. The Marketing Campaign and Events Manager will report to the Marketing Director and work closely with marketing, sales, and customer success teams.
Responsibilities :
- Own, develop, and execute creative multi-channel campaign and events strategies to drive demand generation and nurture contacts at all stages of the funnel.
- Maintain and communicate a calendar of campaigns and events to provide transparency and create alignment with key stakeholders.
- Manage the strategy and creation of email newsletters, event invitations, and social media communications.
- Understand our various buyer personas and develop messaging that resonates with them.
- Manage prospective and client data in Salesforce and HubSpot, including email lists, segmentation, and automation for targeting new prospects and customer up-sell opportunities.
- Track the progression of leads and opportunities sourced from marketing activities and programs in dashboards and reports.
- Work closely with the Salesforce lead to create and maintain metric tracking for various marketing channels.
- Measure and report on the performance of marketing campaigns, channels, and events with recommendations for optimization to achieve and exceed expectations.
- Create and optimize digital content with best SEM and SEO practices.
Qualifications :
Our Mission :
Our staff supports library customers in maximizing the BiblioCommons suite of products. Our mission is to make online public library experiences as welcoming and inspiring as physical visits.
We serve over 8 million users monthly, partnering with over 370 libraries in Canada and the US. Libraries foster learning, connection, and community; BiblioCommons powers this community online with innovative software.
Learn more about our culture at BiblioCommons.com / Careers
BiblioCommons is an equal opportunity employer, committed to diversity and inclusion in all employment practices.
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