Senior Data Scientist, Marketing

About the Role

As a Marketing Senior Data Scientist at Thumbtack, you’ll be expected to leverage your analytical expertise, marketing knowledge, and interpersonal skills to drive a variety of high-impact projects. You will embed directly with a growth marketing team to help optimize various marketing channels, drive personalization and discover new channels. Outside growth marketing work, you’ll contribute to our broader Data Science team and company data culture by sharing your learnings, partnering with others, and building new capabilities for how we can use data to guide decisions.

Responsibilities

• Provide a full suite of analytical support including analyzing user behaviors, identifying the target audience, campaign performance measurement, budget forecasting to marketing partners
• Identify opportunities and provide recommendations to optimize individual campaign as well as marketing channel mix
• Design and analyze experiments and other tests for causal inference
• Partner with MarTech stakeholders, PM, engineers, etc. to help scope new features, e.g., optimize performance via TV audience expansion, improve SEM auto-bidding
• Develop topic area expertise, e.g., campaign measurement, A / B testing, customer segmentation, targeting optimization
• In collaboration with cross-functional partners, build new solutions and capabilities to scale growth marketing
• Contribute to our team and company data culture through accessible data table design and maintenance

What you’ll need

If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

Bonus points if you have

Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines.

LI-Remote

Benefits & Perks

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