Data Analyst - Digital Marketing

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• Data Analyst - Digital Marketing
• #209, 9644-54 Avenue Edmonton , AB T6E 5V1 Canada
• Position Overview
• LawDepot is currently expanding and looking to recruit a Data Analyst - Digital Marketing in Edmonton, Alberta. This position will be responsible for managing one of the largest search engine marketing accounts in Canada and conducting in-depth data analysis with a strong focus on ad creative. Comprehensive training is provided. This is a full-time permanent position, working 37.5 hours per week with opportunities for a hybrid work schedule.
• Primary Responsibilities
• Plan, implement, and manage a portfolio of search engine marketing campaigns (Google Ads, Microsoft Advertising) to boost website traffic and drive conversions
• Experiment with new ad copy, crafting compelling customer messages that convert and serve as a creative sound board for the team
• Optimize and adjust campaign bids to maximize profitability and ensure peak performance
• Analyze and interpret financial data and key performance indicators to uncover actionable campaign change tactics
• Ensure consistency in tone, messaging, and brand voice across all paid advertising efforts
• Utilize internal reports to provide data-driven insights that enhance campaign effectiveness
• Conduct in-depth competitor and query research to identify optimization initiatives
• Audit and review campaign structure details to improve efficiency and results
• Build product level knowledge to evaluate opportunities
• Review user level information and segment into audience lists for targeting purposes
• Stay updated on industry trends, ad formats, and platform-specific best practices for copywriting and creative performance
• Work with cross functional departments (Legal, Product, Development) to execute projects
• Knowledge and Skill Requirements
• Post-secondary education in Business, Marketing, Finance, Management Information Systems, Accounting, Operations Management, Economics, or other Analysis related programs
• Excellent written English communication skills and the ability to write short form advertising copy
• Strong writing and editing skills, with a deep understanding of persuasive, conversion-focused ad copywriting
• Experience conducting analysis on large data sets
• Excellent time management skills and the ability to balance multiple projects
• High level of proficiency using Microsoft Excel (Pivot Tables, Visualizations, Formulas)
• Meticulous attention to detail and strong organization skills
• Sound judgement and data driven decision making ability
• Ability to summarize complicated analysis and make recommendations
• Knowledge of PPC / SEM advertising platforms (Google Ads, Microsoft Advertising) would be an asset
• Why You Should Join the LawDepot Team
• Excellent total compensation package
• Comprehensive health and dental benefits, plus an additional Health Care Spending / Personal Spending Account
• Great work life balance (37.5 hour work weeks, flexible schedules, ability to bank hours)
• Three weeks paid vacation, plus bonus personal days
• Continuous learning opportunities, including LinkedIn Learning subscriptions and training budgets
• Company share plan
• Free catered lunches for the entire office
• Monthly social events for team members to enjoy (think axe throwing, rock climbing, board games, food trucks, trivia contests, and charitable activities)
• Casual work environment
• Personal offices for focused work and to have your individual space (plus collaborative workspaces for when you want to meet with the team)
• Free and easily accessible parking
• Southgate Mall, Whyte Ave, and Calgary Trail restaurants are only minutes away
• Hybrid working arrangements for that balance between getting work done at home and engaging with others in the office
• Company Profile
• Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven-time Growth 500 ranked organization and a major player in the Global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy-to-use, and professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity. Apply today and become a part of our exciting journey!

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