Marketing Specialist

Job Description

Job Description

Position :                               Marketing Specialist Region :                                Richmond Hill, ON Reports To :                          Director of Marketing Anticipated Start Date :       March 1, 2022  Affinity Group Canada is a well established successful and growing company that prides itself on being one of the premier food brokers in Canada.  Since 1989, our success has been driven by the number of industry leading food manufacturers that we represent.  We pride ourselves on having a dedicated sales team, strong customer service orientation, extensive product knowledge and a professional, challenging and rewarding work environment. SUMMARY : The Affinity Group Marketing Specialist is to work with the Marketing team to create and manage all Marketing Materials, this includes all outbound e-campaigns, promotions, Online Webinar Management, Food show Management & Social Media Development and Maintenance. Duties and Responsibilities :

• Develop marketing messaging and content to promote products and services that are then distributed through email communication, social media, and digital experiences.
• Evaluate and analyze the performance of each campaign and communication
• Identifies key KPIs to monitor, evaluate and report on performance weekly and monthly.
• In collaboration with the Marketing team and Client Managers refine and optimize marketing strategies to drive deeper engagement and increased web traffic.
• Apply digital concepts and experiences, like video, to build robust audiences and bring repeat visitors to Affinity Canada social platforms.
• Track and report back on campaign success against target KPIs
• Ensure all communication touch points align with Affinity Group Canada’s brand and visual standards.
• Manage distribution of marketing collateral, customer communication tools and trade / press releases.
• Ensure that all communication material follows the French translation workflow.
• Work closely with culinary team on Recipe Development and assist in ideations
• Recipe & Template management
• AG Update Development & Management
• Educate customers and sales team about terminology, features, and benefits of products in order to improve product related sales and customer satisfaction
• Remain current on consumer preferences, changes in codes and product developments
• Proven experience in leveraging marketing tactics to drive business results.
• Special projects as required  The successful candidates must possess the following Knowledge, Skills, and Abilities :
• Proven experience across channels including email Marketing, CRM, social and push messaging
• Strong background with CRM systems as well as data segmentation tools and other back-end systems integral to the scalability of email marketing campaigns
• Strong Microsoft Office skills (Word / Excel)
• Strong Power Point skills
• Strong Adobe Creative Suite skills (photoshop etc)
• Strong oral and written communication skills
• Detail-oriented
• Able to prioritize and work independently
• Well organized, punctual, and reliable
• Pleasant telephone manner
• Professional image at all times
• Outgoing and mature
• A team player
• Must be passionate about food
• Degree in Marketing or Communication Studies or related field Who You Are :
• You are a super driven and positive person, who likes having lots of variety in their day-to-day, and thrives in a company on a trajectory for rapid growth.
• You're a strategic and logical thinker who can look at a problem from multiple angles and weigh out the pros and cons of different paths forward.
• You're incredibly resourceful and pride yourself on finding solutions even when there is no clear path. You love collaborating but are also comfortable working independently and enjoying taking ownership of your work and deliverables.
• You have strong writing, analytical, and presentation skills—so much so that you can take even the most complex processes and technologies and translate them into simple and digestible content (written, graphical, and verbal).
• You're comfortable with technology and can pick up new platforms, tools, and features quickly. You think marketing software is anything but boring.
• You are committed to continuous growth and learning. You understand that every challenge is an opportunity, accept feedback openly, and get excited about learning new things.  Physical Requirements / Working Conditions :
• Candidate must be able to perform the essential functions of the job.
• Work may be performed in an office, warehouse, or restaurant environment.
• Stand for extended periods of time, walk, bend, stoop, or climb.
• May have possible exposure to dust and may require the ability to lift and / or push up to 50 pounds.
• Flexible work hours to accommodate demands of position (some weekends included)
• May require travel and some overnights stays.   We offer a competitive wage, and group benefit package.  Interested candidates should email resumes.  Only successful candidates that meet our requirements will be contacted.  Previous applicants need not apply.