Regional Director of Sales & Marketing

Regional Director of Sales & Marketing (Hotel Pre-opening)

Vancouver, BC

For 4, soon to open Hotels.

OVERVIEW

We are seeking an experienced Regional Director of Sales & Marketing to overseeing and execute a multi-property marketing strategy supporting four soon to open hotels in Richmond BC, Toronto ON, and San Diego CA. This is a rare opportunity to be part our team and to lead the building of the business pre/post opening and bringing a new hospitality destination to life.

The Role:

As the Regional Director of Sales & Marketing, you will play a key role in launching 4 new hotel properties in Canada and the U.S.( scheduled to open in 2026) by developing and executing pre-opening sales strategies and marketing plans. This position will work closely with corporate teams, property leaders, and third-party vendors to build brand awareness, generate demand, and ensure a seamless entry into the market. The role will provide strategic leadership and hands-on support to property-level Sales & Marketing teams.

Responsibilities:

× Develop and implement comprehensive pre-opening sales and marketing strategies for the 4 new hotel openings across the region which adds to our existing portfolio of 4 hotels.

× Generate early awareness and bookings through local business development, event partnerships, and outreach to key accounts.

× Build and manage a pre-opening timeline for marketing deliverables, sales activities, pre-selling, digital presence, and collateral development. (brochures, brand collateral, radio, advertising).

× Lead market research and competitive analysis to inform pricing, positioning, promotional tactics.

× Manage local marketing activations including seasonal promotions, grand openings, and community partnerships.

× Collaborate with revenue management on opening rate strategy and forecasting.

× Work closely with property-level leadership to train on brand standards, sales messaging, and marketing tools.

× Prepare monthly reports on pre-opening progress, KPIs,& ROMI (Return on Marketing Investment).

× Support transition of responsibilities to on-site Sales & Marketing team post-opening.

× Partner with sales team to support demand generation, group business & event marketing.

× Work with Marketing managers to develop website content, social media, email marketing, and digital advertising.

× Ensure brand compliance across all materials while tailoring messaging to reflect each property’s voice and audience.

× Develop marketing strategies and promotions for onsite restaurants in conjunction with F&B team.

Requirements:

× Bachelor’s degree in Marketing, Hospitality, Communications, or related field an asset.

× 7+ years of progressive marketing experience at branded properties in the hospitality industry, multi-property or regional oversight an asset, plus 5 years of Sales experience (required)

× Strong understanding of hotel marketing, distribution channels, and revenue-driving tactics.

× Digital marketing platforms, content management systems, CRM tools, and OTA strategies.

× Creative thinker with data-driven decision-making capabilities.

× Excellent leadership, communication, and collaboration skills.

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What We Offer:

· Competitive salary + performance bonuses

· Opportunity to build and lead your own team

· A collaborative ownership group with a clear long-term vision

· Creative input on marketing, strategies and vision.

· Benefits: Dental care, Extended health care, On-site parking

· Schedule: Monday to Friday, Weekends as needed

· Location: Vancouver, BC V6B 2W6 (required)

· Work Location: On-site/ In person

If interested please email resume to Rick Chad