Field Marketing Specialist

Who we are

SolidCAD a Symetri Company is a leading digital solutions provider helping organizations design build and operate more efficiently across the AECO Infrastructure Manufacturing and Water sectors. As part of Symetri a global technology and consulting group SolidCAD delivers localized Canadian expertise supported by global platforms partnerships and best practices.

The SolidCAD Marketing Team oversees field and go-to-market marketing initiatives across Canada operating within Symetris global organization while supporting regional sales business development and growth objectives.

Position Summary

The Field Marketing Specialist is a highly organized execution-focused role within the SolidCAD Marketing Team responsible for owning and leading all field marketing initiatives across Canada.

This role plans coordinates and executes in-person and hybrid marketing activities including tradeshows conferences executive events roadshows webinars and regional campaigns. The Field Marketing Specialist is accountable for end-to-end event execution including logistics vendor coordination marketing material management on-site support and post-event reporting.

This position requires strong judgment attention to detail and the ability to independently manage priorities across multiple concurrent initiatives. The role also requires regular travel to support events and the ability to work from the office when required to coordinate shipments manage inventory and prepare marketing materials in advance of events.

In this role you will...

Reports to : Director of Marketing

Department : SolidCAD Marketing (Canada part of Symetri global organization)

Role Type : Specialist / Individual Contributor

Work Model : Hybrid with travel and in-office presence as required for event execution

Core Responsibilities

1. Field Marketing & Event Ownership

Own the planning and execution of all field marketing initiatives across Canada

Lead the end-to-end delivery of :

oTradeshows and conferences

oExecutive and VIP events

oRegional roadshows

oWebinars and hybrid events

Develop detailed event plans timelines and execution checklists

Ensure all events are delivered on time on budget and aligned with brand standards

2. Event Logistics Travel & On-Site Execution

Coordinate all event logistics including :

oBooth rentals and layouts

oShipping and receiving of marketing materials

oVendor coordination and contracts

oOn-site setup execution and teardown

Travel to events to provide on-site marketing support as required

Work from the office when needed to :

oPrepare and pack event materials

oCoordinate shipments and inventory

oManage storage and organization of event assets

3. Marketing Materials & Inventory Management

Own the organization maintenance and distribution of :

oTradeshow booths and displays

oPrinted collateral

oBranded merchandise and giveaways

Maintain accurate inventory tracking and ensure materials are event-ready

Coordinate production and replenishment of materials as needed

4. Campaign Coordination & Cross-Functional Collaboration

Collaborate closely with :

oDemand Generation (campaign alignment and lead capture)

oContent Marketing (event messaging and assets)

oSales and Business Development (event goals staffing and follow-up)

Support pre-event promotion and post-event follow-up activities

Ensure proper lead capture handoff and tracking in CRM systems

Partner with Sales and BD teams to ensure lead quality and alignment with event objectives

5. Budget Management Reporting & ROI

Manage event and field marketing budgets including :

oForecasting and expense tracking

oVendor invoices and cost reconciliation

Track and report on :

oEvent attendance

oMQLs generated

oNet new leads and accounts

oPipeline influence

Deliver post-event reports with insights and recommendations within defined timelines

About you...

Tech Stack & Tools

CRM & Marketing Automation

oHubSpot

oSalesforce

Event & Project Management

oEvent platforms (Eventbrite Pheedloop or similar)

for planning and coordination

Reporting & Analytics

oHubSpot reporting

oGoogle Analytics (basic event performance tracking)

Content & Asset Tools

oWordPress (event content updates)

oPowerPoint / Google Slides for event materials

Budget & Vendor Tracking

oExcel or equivalent financial tracking tools

Key Success Metrics (KPIs)

MQLs generated from field marketing initiatives

Net new leads and accounts per event

Event ROI and pipeline influence

On-time on-budget execution of events

Accuracy and completeness of post-event reporting

What Success Looks Like

Events are consistently delivered on time on budget and without last-minute issues

Sales and Business Development teams trust and rely on field marketing execution

Marketing materials and inventory are well-organized accessible and event-ready

Post-event reporting is timely accurate and actionable

Qualifications & Experience

35 years of experience in field marketing event marketing or experiential marketing

Proven experience owning and executing events end to end

Strong organizational planning and logistics management skills

Comfortable traveling for events and working on-site as required

Experience working cross-functionally with marketing sales and vendors

Detail-oriented proactive and able to manage multiple initiatives simultaneously

B2B professional services or technology industry experience preferred

Couple of details for these :

Marketing Specialist needs to be in Ontario preferably GTA due to events and set-up

to travel for event set-up for tradeshows & associations

License required as travel is crucial for events

(They have to go to the office for shipping etc. and may have to work from there on those days)

expectation up to 72-77k

Required Experience :

IC

Key Skills

Digital Marketing,Marketing,Google Analytics,Pardot,HTML5,MailChimp,Marketing Automation,Salesforce Marketing Cloud,HubSpot,Responsys,Email Marketing,Social Media Management

Employment Type : Full-Time

Experience : years

Vacancy : 1