Digital Marketing Specialist

About Us :

We are a rapidly growing e-commerce business with operations across two Shopify stores serving the US and Canadian markets.

At Roo & You , we’re dedicated to creating fun, design-forward products that emphasize enjoyment over expense. Our mission is to help kids and families dream, build, and play in a safe environment.

We're seeking a strategic and results-oriented Digital Marketing Specialist to join our dynamic team and contribute to our ongoing success.

Job Description :

As a Digital Marketing Specialist at Roo & You, you'll play a pivotal role in driving our growth marketing efforts. You will help plan and execute our paid and organic acquisition strategies, focusing on customer acquisition and brand awareness.

The ideal candidate has a proven track record of delivering growth in the DTC (Direct-to-Consumer) space through paid social and search channels.

Key Responsibilities :

• Media Strategy Development : Develop and execute comprehensive media strategies to accelerate customer acquisition.
• Campaign Management : Launch, monitor, optimize, and report on paid media campaigns across social media and search platforms.
• Media Planning : Implement tailored media planning strategies to effectively target key audiences, optimize resource allocation, and maximize campaign impact across diverse channels.
• Copywriting : Write compelling ad copy tailored to our target audiences and marketing channels.
• Data Analysis : Analyze performance data to refine strategies and boost campaign effectiveness, ensuring campaigns consistently meet or exceed performance targets.
• Experimentation : Conduct rigorous experimentation with campaign variables to optimize growth opportunities.
• Creative Evaluation : Evaluate creative content, copy, and marketing materials, recommending adjustments to better align with consumer expectations and business objectives.
• Collaboration : Work closely with internal teams to ensure campaign components are correctly developed, targeted, and measured.
• Budget Optimization : Utilize data-driven insights to reallocate spend and optimize return on investment across the entire marketing mix.

Qualifications :

• Experience : 2+ years managing DTC paid social and paid search campaigns with 5-6 figure annual budgets.
• Expertise : Deep specialization in paid social and SEM with hands-on experience running and optimizing campaigns.
• Project Management : Proven track record of delivering projects on time, complete, and within budget.
• Creative Skills : Strong understanding of creative best practices and copywriting, with experience implementing effective collaboration processes between marketing, creative, and development teams.
• Financial Acumen : Complete understanding of financial concepts such as LTV (Lifetime Value) and CAC (Customer Acquisition Cost).
• Marketing Analytics : Comprehensive knowledge of marketing attribution and incrementality.
• Analytical Mindset : Ability to interpret and apply data insights.
• Communication : Excellent communication and collaboration skills.

What We Offer :

• Competitive salary and benefits package.
• Opportunities for professional growth and career advancement.
• A collaborative and supportive work environment.
• Yearly bonuses.
• Associate Discount Program.
• Company wide holiday shut down.

At Roo & You, we’re proud to be a startup with a small, close-knit team. While this means we work hard, it also offers exciting opportunities for growth and development.

You may be asked to contribute to projects outside of your primary role, allowing you to expand your skills and make a meaningful impact on our company's success.

While this position isn't initially remote, we are open to considering remote work arrangements for the right candidate.

Our people are the heart of Roo & You , shaping our identity and driving our mission forward. We are committed to providing an inclusive and equitable interview experience for every candidate.

As an equal opportunity employer, we celebrate diversity and recognize the importance of inclusive teams in driving innovation.

We are committed to providing reasonable accommodations and collaborating with applicants to meet their needs. If you require assistance during the application process due to a disability, please reach out to us we're here to help.