Brand, PR and Social Media Manager

Job Title : Brand, PR and Social Media Manager

Location : Cambridge, ON On-site

Job Type : Full-time

Benefits : RRSP, health / dental / vision package, reimbursement for tuition and professional dues, paid vacation, personal days, and sick days

Get to Know Us :

Eclipse Automation, part of Accenture, delivers cutting-edge custom automated manufacturing solutions across multiple industries.

We combine advanced automation expertise with Accenture's digital transformation capabilities to create smart, efficient, and sustainable manufacturing systems.

Our global network includes facilities in Canada, the United States, Germany, Hungary, Switzerland, and Malaysia, ensuring regional expertise and global strength.

The Position :

The Brand, PR and Social Media Manager will work cross-functionally with the broader marketing, sales and service teams. The incumbent will manage on brand management, activation and media relations, social media and reputation management in partnership with leadership team.

The incumbent will lead PR communications, media relations, as well as drive partnerships to build public perspective and deliver measurable business results.

In partnership with the broader marketing team, the BPRSM Manager will lead and manage Eclipse Automation's social media, including LinkedIn, Facebook, Twitter, and Instagram while delivering the Eclipse Vision and the Eclipse Entrepreneurial Culture.

What You'll Be Doing :

• Bring a bold perspective to brand marketing including owning campaign planning, creative brief development, go-to-market planning, and oversight of execution / implementation
• Establish our media and corporate communications strategy in alignment with the company's priorities and business objectives
• Develop and execute PR campaigns to increase brand visibility and credibility across key media outlets.
• Provide media training for key stakeholders to ensure they are prepared for interviews and public appearances, enhancing their ability to represent the company effectively
• Collaborate with the team to support analyst relations by amplifying analyst research and insights to the broader market.

This includes promoting analyst assets, assisting with writing for analyst projects, and leveraging analyst content in broader PR initiatives

• Help bring our brand vision by facilitating campaign planning, creative briefs, media planning, and social media strategy
• Work with marketing team to develop bold creative that embodies our challenger tone of voice
• Act as the guardian of the brand ensuring the adoption of the overall brand strategy and guidelines
• Manage and push external agencies including creative, media, and PR to create breakthrough work
• Establish a strong reputation as a trustworthy leader of the automation galaxy with local and regional leadership
• Work with internal clients, stakeholders and leadership to ensure PR engagements are strategic, and contribute to a holistic story for Eclipse's operation
• Diligently monitor, measure, and report on the company's media presence, offering recommendations on opportunities to advance coverage goals in strategic outlets
• Oversee our earned and owned efforts, including organic social media channels, influencer program, content strategy, and PR
• Oversee the creation of media pitches and press releases and manage PR agency relationship to drive proactive storytelling and media coverage
• Forge relationships with journalists and key influencers to help increase Eclipse's profile and drive positive sentiment
• Work with multiple stakeholders across the organization to uncover storytelling opportunities and creative content ideas

What We're Looking For :

• Bachelor's Degree in Marketing, Communications, Public Relations, Design or equivalent
• Minimum 10 years of experience in a branding, communications, public relations, or journalism-driven role either at a brand, startup, or agency
• Strong storytelling and writing skills are essential
• Fundamental understanding of the media landscape (traditional, social)
• Excellent interviewing, written and verbal communication skills
• Experience working in public relations and communications at a senior level
• Proven experience defining and implementing PR strategies and measuring impact of programs
• Experience with Social Media platforms (YouTube, Instagram, Facebook, LinkedIn etc.)

What We Offer :

• Reimbursement for tuition and professional dues
• An on-site fitness facility
• Three weeks of vacation and five paid personal days (to start)
• RRSP matching program
• Free snack program

Why Join Us :

Here at Eclipse Automation, creation and innovation are at our core, and our culture reflects that. Fast-paced and continuously fostering growth, we encourage the entrepreneurial spirit that our teams embody, and leverage each of their strengths to do better for our people, our clients, and our communities.

Our teams are made up of innovators, thinkers, and doers, with the know-how and expertise to exceed expectations, and the relentless spirit to create and reinvent.

Our people are what enable us to live up to our name - to eclipse all others, inspiring and creating outcomes that change the world.

Eclipse Automation is committed to creating an accessible and inclusive work environment. It is our policy to recruit and select applicants solely on the basis of their qualifications.

We are an equal opportunity employer that hires talent regardless of age, race, creed, colour, religion, national origin, ancestry, marital status, sexual orientation, gender identity or expression, disability, or any other status or condition protected by applicable law.

Eclipse Automation encourages applications from all qualified candidates. Those in need of accommodation at any stage of the recruitment process should notify redacted .

Any information received that relates to accommodation needs of a candidate will be addressed in a confidential manner.

Other details

Pay Type Salary

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