Marketing Generalist / Growth Marketing Manager

Marketing Generalist / Growth Marketing Manager

Join to apply for the Marketing Generalist / Growth Marketing Manager role at Relay Commerce .

Base pay range

$50,000.00 / yr - $110,000.00 / yr

About the Company

Relay Commerce is building a portfolio of software solutions to help merchants scale e‑commerce and simplify their marketing tech stack. Powered by a centralized customer data platform, Relay's suite of software tools allows merchants to automate key revenue generation workflows to drive organic growth and increased profitability.

The Relay ecosystem currently consists of eight software products that accelerate merchant revenue growth through email marketing automation, user‑generated content management, on‑page conversion optimization, retention analytics, subscription management, and social commerce. Relay's products are established as key tools in the SMB e‑commerce revenue generation stack, servicing more than 35,000 customers globally that collectively generate >

$1 BN in GMV annually.

About the Product

Flockler is a social media aggregator platform that empowers marketers and businesses to display authentic social media feeds on their websites and digital screens. By showcasing user‑generated content from platforms like Instagram, TikTok, X, BlueSky, and LinkedIn, Flockler helps brands drive engagement, build trust, and boost conversions through authentic storytelling.

About the Role

As Growth Marketing Manager, you will own Flockler's marketing engine from strategy to execution, leading a small team and managing our agency partnerships. You will work closely with two other marketing professionals while managing relationships with external agencies (e.g., Webflow, paid advertising). As the marketing owner of HubSpot, you’ll be responsible for optimizing our marketing automation, lead management, and reporting infrastructure. You’ll partner with our General Manager, Customer Success, Account Management, and Engineering teams to build and execute Go‑To‑Market plays, manage our marketing operations, and drive pipeline growth.

Key Responsibilities

• Lead, coach, and develop a team of 1‑2 marketing professionals (SEO and content creation).
• Own and build a high‑performing marketing function with clear processes and accountability.
• Manage relationships with external marketing agencies, including Webflow development and paid advertising partners, setting expectations, deliverables, timelines, and budgets.
• Own HubSpot as the primary administrator and strategist : build and optimize email workflows, lead scoring models, nurture campaigns, list segmentation, contact properties, data hygiene, dashboards, reports, attribution tracking, and train team members.
• Plan and execute product launches, feature releases, and campaigns, developing positioning, messaging, launch assets, and partnering with Customer Success and Account Management to identify expansion and upsell opportunities.
• Research, recommend, and execute industry events, conferences, webinars, managing booth design, collateral, demos, post‑event follow‑up, and ROI analysis.
• Oversee weekly marketing meetings, set priorities, drive accountability, and track spend and ROI.
• Maintain and optimize the marketing website (Webflow) and content calendar, collaborating with SEO partners and testing website messaging, CTAs, and landing pages.
• Build and execute multi‑channel campaigns (email, paid, content) to generate MQLs and pipeline, automate email workflows, optimize paid ad channels, and implement attribution tracking.
• Set, monitor, and report on key metrics (MQLs, pipeline contribution, website conversion rates, campaign ROI) and present updates to leadership.

Required Skills & Qualifications

Preferred Qualifications

What Success Looks Like

Location

Hiring Process

Benefits & Perks

Relay Commerce is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. We may use AI tools to support parts of the hiring process.

Compensation

The base annual salary range for this role is dependent on experience, qualifications, and location.

Incentives : This role is eligible for quarterly performance bonuses based on revenue goal achievement, up to $10,000 USD annually.

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