Social Strategist

At OMD, we are much more than just a media communications agency. We approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger.

As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks.

Overall Responsibilities :

Reporting to an Associate Director or Supervisor, you will be responsible for building and managing ongoing client relationships while working with the production and project / campaign insights team to develop and execute campaigns.

Social Strategists are able to take full ownership of client’s accounts or campaigns and work within a proactive mindset.

Ownership means that strategists can be relied on to autonomously manage and execute campaigns but also know when to raise questions, concerns, or new ideas to their team leads.

What your day will look like :

• Strategists should have deep technical and analytical expertise, including the ability to :
• Conduct testing
• Plan budgets and flighting
• Develop insights and actions (implications) that demonstrate a thorough understanding of the client’s goals
• Conduct report analyses
• Develop projections / proposals and understand the tools used to build them
• Understand, implement and troubleshoot the tracking process
• Proactively bring new ideas for the account to improve performance
• Identify and implement advanced optimization tactics
• Leverage advanced Excel and campaign management tool skills

Job Requirements :

• Bachelor’s degree in marketing, advertising or communications
• 2+ years of work experience managing accounts focused on delivering and optimizing search marketing and / or other interactive advertising campaigns.
• Self-driven learner and solutions-oriented team member.
• Strategists are able to operate fairly autonomously to effectively meet client goals and expectations day-to-day. This includes the ability develop and implement basic tactical strategies, define goals, define timelines and manage to them, problem-solve, and plan for contingencies.

OMD is a great place to work with friendly and dynamic team members who are committed to creating a fantastic culture. Of course, we continue to work from home and staying very well connected.

Some perks we offer are :

• Hybrid Monthly Town Hall Meetings
• Comprehensive in-house training program
• Full complement of health benefits (My FlexBenefits@OMD)
• Flex Work Arrangement and Work Life Balance initiatives
• Special Days (extra time-off days around statutory long weekends)
• Rewards & Recognition program when you go above and beyond the call of duty

OMD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.