Senior Product Marketing Manager, Mobile

Role Description

As a Senior Product Marketing Manager focused on our mobile experience, you will partner with internal teams across product, marketing, research, and more to drive pre-build, go-to-market, and growth strategies for the Dropbox mobile app in a fast-paced, high-impact environment.

This PMM will fill a critical role on the team, managing the evolution and expansion of our mobile experience for millions of customers around the world.

• Build. Deeply understand the strengths, weaknesses, opportunities, and threats to our business, products and solutions, always connecting customer insights to roadmap strategy.
• Launch. Bring products to market that prove our unique value, vision, and leadership by partnering with cross-functional teams to expand global customer reach and awareness.

Deliver best-in-class product education and communications that bridge the gap between customer experience and product development.

Grow. Develop messaging that demonstrates deep audience understanding to effectively sell, continuing to advocate for our customers, monitoring sentiment, and providing recommendations for new opportunities.

Please note, Dropbox is currently only authorized to hire candidates from the following provinces : Alberta, British Columbia, Ontario, and Saskatchewan.

Responsibilities

• Positioning & Messaging : Craft insights-backed product positioning and messaging that serves as the keystone for internal and external launch assets, marketing programs, web copy, presentations, and more.
• Research : Partner with internal and external research teams to gain a deeper understanding of customers, competitors, and the market.

Ensure product narratives and launch plans are informed by research insights, resonating with customers and continuously speaking to their challenges and pain points.

Act as the voice of the customer in product development, design, and strategy sessions.

Go-to-Market Execution : Develop and execute on full-funnel product go-to-market strategies and tactical plans, collaborating closely with the product, pricing & packaging, growth, and integrated marketing teams on content and campaign development.

Continuously bring GTM learnings back to the product team to inform product development.

• Enablement : Create customer and sales enablement materials, partnering with content, CX, and enablement teams to ensure content is produced and delivered in a tailored way for customers.
• Culture : Embody our core values and uphold our unique company culture. We value diversity and inclusion, and encourage our team members to be their authentic selves at work.

Requirements

• 6+ years of work experience, with 3+ years of B2B or B2C product marketing, with a focus on mobile
• Efficient, highly productive multitasker; ability to navigate ambiguity and eager to learn
• Proven success collaborating closely with Product, Marketing, Growth and Research teams to deeply understand customers, develop messaging, create content, and develop and deliver on go-to-market plans
• Excellent communication skills (written, verbal, visual), both for internal audiences at all levels of the organization and customer-facing messaging
• Both technically deep and business savvy enough to interface with all levels and disciplines within the organization
• Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
• Bachelor’s degree; MBA nice-to-have

Preferred Qualifications

• Self-starter who is comfortable with ambiguity
• Understands professional services : has worked at an agency or as a management consultant so understands the workflow of Dropbox’s current target audience

Total Rewards

Canada Pay Range$133,500 $180,600 CAD

The range listed above is the expected annual salary / OTE for this role, subject to change.

Salary / OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs).

Dropbox is a Virtual First company and is open to hiring candidates in all authorized locations. However, for this role, the locations posted are preferred.

Benefits

Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to :

• Competitive medical, dental and vision coverage*
• Retirement Savings through a defined contribution pension or savings plan
• Dropbox provides a Flexible PTO Policy in addition to your statutory holidays allowing you to unplug, unwind, and refresh
• Dropbox also provides exclusive additional paid time off for all FTE employees across the Globe, in addition to any relevant statutory holidays
• Protection Plans including Life and Disability Insurance*
• A Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food & groceries, and much more
• Parental benefits including; Parental Leave, Fertility Benefits, Adoptions and Surrogacy support, and Lactation support

Additional benefits details are available upon request.

Where group plans are not available, allowances are provided

Benefit, amount, and type are dependent on geographical location, based upon applicable law or company policy

Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work.

A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, Latinx, Pridebox (LGBTQ), Vets at Dropbox, Women at Dropbox, ATX Diversity (based in Austin, Texas) and the Dropbox Empowerment Network (based in Dublin, Ireland).