Marketing Manager - Game Development
Location : Victoria, BC
On behalf of our game development client, we are looking to hire a Marketing Manager to support their game's player engagement and retention strategies on a 1 year maternity contract.
You will be involved in developing strategies and implementing programs to activate, engage, retain, cross-sell and increase customer LTV for our portfolio of successful mobile games.
You will develop end to end promotional and lifecycle-based communication programs reaching multiple customer segments across social media channels, email and mobile, assess performance, and optimize.
Partnering with internal teams to navigate strategy and execution will be a key tenant of this role.
Key activities and deliverables :
- Provide operational planning and execution for CRM programs
- Leverage our CRM platform to develop cross-channel customer journeys using user segmentation and leveraging dynamic / triggered messaging to optimize campaign responsiveness
- Work in partnership with Product Manager, as well as broader teams to develop and implement end-to-end journey and lifecycle campaigns which include campaign planning and design, targeting, list management, campaign health monitoring, and post campaign analysis
- Work in partnership with Data Analytics team to create reporting that measures campaign effectiveness and channel level impact
Qualified candidates will have :
- 5+ years of experience in CRM / direct marketing experience in a multi-faceted and creative environment
- Experience with a major Customer Engagement platform
- Experience with start to finish planning, executing multi-channel direct marketing CRM programs including social media, email, mobile push and in app messaging
- Analytical thinker with a can-do, problem-solving attitude and a depth of knowledge in analytics, campaign tracking, and ROI metrics
- Excellent project management skills with a bias towards action against goals, on-time delivery, and operational excellence
- Bachelor's Degree or equivalent experience
Preferred candidates will have :
- Experience in mobile gaming or lifecycle based business
- Experience with Leanplum / Clevertap
- Experience with A / B and multivariate testing
- Experience with Mobile User Acquisition
- Experience with ASO
Please note : This is a fully on-site position at our client's downtown studio in Victoria, BC.
How to Apply : Online :
Online :
To apply for this and other suitable exciting opportunities with Brainhunter Systems Ltd., you can apply online through the button on the top right.
E-mail :
Please email Rob at rob.martinsonbrainhunter.com with an attached copy of your CV.
We thank all applicants for their interest, however only those candidates selected for interviews will be contacted.
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