Manager, Marketing

What will you do?

Below are some of the primary responsibilities you will be taking on in this role:

• Lead and execute comprehensive marketing plans for retail and multi-family rental projects, ensuring alignment with regional community Marketing Managers and the strategic vision set by the Director of Marketing.
• Contribute to brand visioning, helping ensure a complementary narrative between our commercial spaces and residential products that intertwines with local community initiatives.
• Partner with Property Management and Development teams to ensure the successful lease-up and launch of all new and existing retail and residential rental projects, including oversight of the tenant welcome program experience.
• Lead the development of all retail and rental marketing materials (brochures, eblasts, signage), leveraging data to craft high-impact opportunity propositions that attract target retailers and residents.
• Direct the creation of visual assets (photography, renderings) and write effective, true-to-brand copy to ensure projects are represented authentically.
• Own the end-to-end signage strategy and execution, from design and placement to ensuring timely physical installation and alignment with regional stakeholders.
• Plan and execute a range of marketing events, including industry shows, retail activations, resident engagements, and sponsorships.
• Oversee all digital leasing assets, including the development and maintenance of retail and rental sections of community websites, upkeep of accurate retail and rental inventories, floorplans, and property specifications, and implementation of rental API integrations.
• Own project and annual budget management, rigorously monitoring spends and adjusting forward planning for effective resource control.
• Build and nurture strong relationships as a primary liaison, managing all external marketing vendors, media partners, and internal departments to drive project success.
• Direct advertising placements and collaborate with media partners to coordinate high-impact programs, managing digital advertising budgets to support leasing goals.
• Serve as a key member of a cross-regional team, actively participating in leasing and marketing meetings to ensure cohesive strategy deployment.
• Contribute to other stimulating projects as required to meet evolving business needs.

What experience and qualifications are required?

These are some of the things we would like you to bring to the table:

• Post-secondary degree in Marketing, Advertising, Public Relations, or a related field.
• 3-6 years of progressive marketing experience.
• Previous experience in real estate (residential or commercial) is highly preferred.
• Beyond standard MS Office proficiency, you are comfortable with CMS platforms, digital advertising backends, and data analysis.
• Exceptional verbal and written communication skills are non-negotiable. You must be able to write compelling copy for two different audiences (B2B and B2C).
• You are proactive, have creative problem-solving skills, and possess the ability to work autonomously in a fast-paced environment.