Brand Manager

Recipe Unlimited Corporation is Canada’s leading full service restaurant company. Home to such iconic brands as Swiss Chalet, Harvey’s, St.

Hubert, The Keg, Montana’s, Kelseys, Bier Markt, East Side Mario’s, Landing Group, New York Fries, The Pickle Barrell & Catering, State and Main, Elephant and Castle, Original Joe’s, Fresh Kitchen + Juice Bar, and The Burger Priest.

With this diverse portfolio of restaurants our Home Office Teammates have the opportunity to work on a wide variety of some of the most popular, well-loved brands in Canada.

Variety isn’t the only thing we offer we are passionate about our industry, we celebrate and support diversity of thought, we are innately curious and encourage our Teammates to take ownership.

Above all else, we believe in doing the right thing for our people, our communities and our planet.

New York Fries is an iconic Canadian brand, with 110+ locations in Canada and multiple International locations. The key to the brand’s success?

A focus on serving the best French fries, ever. Delicious on their own, or as a base for a variety of gourmet poutines or paired with a 1 / 4 lb hot dog for a mouthwatering combo.

NYF s operations, systems and marketing are designed to provide customers a premium fast food experience, and our franchisees with excellent support and profit potential.

The Brand Manager reports directly to the Director of Marketing and has responsibility for the execution of national marketing campaigns + promotions, digital / social media marketing, content development, menu updates and data analysis to drive Brand Corporate and Franchised sales and traffic.

Role Responsibilities :

• Supports the development of the creative strategy, advertising plan and creative executions
• working with the ad agency and / or internal team
• Provide analytical feedback on marketing programs and menu mix, creating reports and drawing conclusions from the data
• Supports the development of media and digital strategies and plan annually in partnership with media AORs
• Manage and create strategies for social content development, alongside vendors and influencers
• Includes reporting and analyzing brand impacts
• Responsible for managing pricing strategy and implementation across various menu sets and vendors (print and digital)
• Manage NYF Ad Fund budget and accruals
• Manage all delivery platform channels and related promotions
• Manage website development, Fry Society Loyalty Program and email management (CRM)
• strategies alongside vendors
• Conduct thorough and timely post program analysis and evaluation, working collaboratively with analytics + media teams
• Oversee and lead menu and pricing development
• Administrative tasks may include : coupon ordering + fulfillment, guest feedback, etc
• Carrying out market research and customer intercepts in order to keep up to date with customer trends, as well as trying to predict future trends
• Assist restaurants in building local store marketing plans. Identify new opportunities per restaurant and support them with ongoing requests, including creative briefing, development, and execution
• Coordinate tracking of all local restaurant marketing efforts and lead post-evaluation analysis
• Work closely with our agencies to strengthen our social media presence, including strategy, monthly content calendars, content development, community management and reporting

Skills and experience :

• Education / Professional Credentials : University Degree, BBA, BCom preferred
• Minimum 5 years marketing experience - restaurant experience preferred
• Excellent verbal and written communication skills (Bilingual French / English is considered an asset)
• Creativity and an ability to produce innovative and original ideas
• Strong understanding of all social platforms and how to best use each
• Ability to create brand content for social platforms, with examples to share
• Strong analytical and strategic thinking abilities
• Comfortable negotiating with vendors and influencers if required
• Time and project management skills, including the ability to work on multiple projects at the same time

What's in for you?

• Flexible / Hybrid work environment
• You’d be joining a close-knit, innovative team of creative and energetic go-getters
• You’d be a part of Canada’s largest full-service restaurant company that leads the industry in size and innovation
• 20% associate discount dining card and monthly dining allowance valid at participating Recipe brands
• A welcoming, fun and safe work environment founded on respect
• Career advancement opportunities with a company that owns some of Canada’s most iconic restaurant brands
• Industry-leading benefits, wellness programs, and total rewards programs

Recipe is committed to providing a diverse, equitable and inclusive workplace. Celebrating people, being passionate and curious, owning it, and doing the right thing are the values that guide how we build our teams, support our franchisees and create a company that unlocks the full potential of everyone.

Recipe is dedicated to providing accommodations in accordance with applicable human rights and accommodation legislation.

For individuals that require accommodations please contact [email protected]