PPC Specialist

Job description : PPC Specialist

Your Next Mission : Join ABM College and help us fuel our growth through Expert Digital Marketing

About ABM College : ABM College is a leading private career college with three campuses across Canada, offering career-focused programs in the in-demand fields of healthcare, business, and technology. Our mission is to provide students with the practical, hands-on training and industry connections they need to build successful careers and make a real difference in people's lives.

The Role : We are seeking highly skilled and motivated Lead Generation Experts to spearhead our student enrollment growth. This is a hands-on, individual contributor role where you will take full ownership of our digital marketing and PPC campaigns. Reporting directly to the CEO, you will be responsible for the end-to-end management of our lead generation strategy, with the primary goal of attracting and enrolling local students into our programs. Your expertise in paid digital channels will be key to delivering measurable results and fueling our college's success.

Key Responsibilities :

• PPC Campaign Management : Strategize, build, and manage high-performance PPC campaigns on Google Ads and social media platforms (Meta, TikTok). This includes budget management, keyword research, ad copy creation, and bid optimization to achieve enrollment targets.
• Digital Marketing Strategy : Develop and execute a comprehensive digital marketing strategy to generate qualified leads and increase student enrollment from the Canadian market.
• Data Analysis & Reporting : Use tools like Google Analytics to track, analyze, and report on campaign performance. Provide regular, data-driven insights and recommendations to the CEO.
• Lead Nurturing : Create and optimize lead nurturing campaigns through email marketing automation to guide prospective students through the enrollment funnel.
• Conversion Rate Optimization (CRO) : Continuously test and refine website landing pages, forms, and user journeys to maximize lead and application conversions.
• Market Research : Stay up-to-date on industry trends, competitor activities, and digital marketing best practices to ensure ABM College remains a leader in student recruitment.

Required Qualifications & Experience :

Education :

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Benefits :

About ABM College :

ABM College is one of the leading career training institutions in Alberta, Manitoba and Ontario. Throughout its history, ABM College has provided students with professional training, academic knowledge, and the right skill-set to meet employment market demands.