Digital Marketing Analyst - Google/ Adobe Analytics, Wealth, Bank, Insurance

One of our major banking clients is looking for a Digital Marketing Analyst - Google / Adobe Analytics, Wealth, Bank, InsuranceLength : 12 months contract with a huge possibility of extension and conversion to FTELocation : Toronto, ON - Hybrid Hours of work : 9am - 5pm ROLE MANDATE : The candidate will work in a dynamic and challenging environment as part of the Wealth Management Marketing Team, dedicated to Insurance.

They will work with both internal and external stakeholders to execute on paid and owned channel activations to drive Retail Insurance acquisitions.

The successful candidate will be accountable for a variety of initiatives including paid and owned channel strategy, campaign execution, performance management, reporting, and website optimizations.

The role requires a highly motivated, strategic thinker who enjoys working with data to empower digital performance and drive business results.

ROLE RESPONSIBILITIES INCLUDE (but are not limited to) : - Aid the development of annual marketing roadmap for Insurance inclusive of tactical priorities and target forecasts in support of the business goals- Assist the development, implementation, review and revision of fiscal year work plan.

Review progress to plans. Develop and communicate actions necessary to correct internal and external issues, followed by active participation in the implementation of the actions.

Escalate significant issues as necessary- Provide support for campaigns including budgeting, target setting, and messaging as part of integrated campaigns developed for the product portfolio.

Consider strategy relevance through research of competitive spend and awareness levels. Recommend changes as required.- Lead campaign and performance measurement, continuously looking to optimize existing campaigns and develop new programs to drive results.

• In partnership with the Agency of Record, manage the execution of digital marketing campaigns for search, social, display, and owned channels including email as needed in support of the Insurance strategy and targets.
• Maintain all channels according to the industry standards and best practices.- Provide support for senior level and executive discussions regarding data on performance of campaigns.
• Lead and coordinate the execution of communications, including the following key activities : o Clear articulation of business objectives and targetso Timeline & budget management including invoicingo Asset list development with specs requirementso Appropriate internal and external approvalso Alignment with overall brand guideline in compliance with legal / disclosure requirements MUST-HAVE SKILLS : - Minimum of 2 years in digital acquisition- Hands-on experience with digital analytics tools including Google Analytics & Adobe Analytics- Technical proficiency with digital marketing platforms (Google Marketing Platforms, Meta, Reddit, X, Linkedin) through education and / or business experience- Experience developing digital creatives and campaign landing pages to drive results- Experience coordinating the development and distribution of marketing / communication initiatives- Develops and maintains relationships with internal / external partners to include vendors and suppliers.
• Ability to handle large volumes and exercise judgment to identify, diagnose, and solve problems within given rules- Excellent verbal, written skills- Excellent organizational, prioritization skills NICE TO HAVE SKILLS : - Experience working with Client and Audience management solutions including Salesforce Marketing Cloud, Adobe DMP, and Media Mix Modelling tools URGENT : Please read the job description above.

If this interests you, apply to the job with your most updated resume, including your contact number and email address. The recruiter in charge of this role is Manvir.

If you do not think you are a match for this opportunity, but know someone who is, feel free to forward this job description to them and you will be eligible for a referral bonus upon a successful hire.

Please note that this is the most up to date version of job description available at this time - During Client Interview you will receive additional information - variance may apply! Please note : Adherence to our end client's vaccination policy is a requirement.

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