Director, Destination Development

We are seeking a strategic, collaborative and impact-oriented leader for the role of Director, Destination Development.

Reporting to the Vice President, Strategy & Business Development, this role (also a member of Destination Vancouver’s Director Leadership Team ), leads destination development as a strategic economic development function, positioning tourism as a catalyst for business growth, investment attraction, and long-term destination resilience. The role advances Vancouver’s visitor economy in ways that deliver measurable social, cultural, environmental, and economic outcomes for residents, businesses, and communities.

Working at the intersection of development and promotion, the Director leads initiatives that enable sustainability and regenerative tourism practices, strengthen alignment between development and marketing, and advance meaningful reconciliation with Indigenous partners.

Through close collaboration with industry, community, and government, the Director will help position Vancouver as a leader in inclusive and sustainable destination development.

Key Deliverables

• An actionable destination development strategy aligned with Destination Vancouver’s purpose, priorities and values.
• Demonstrable progress toward sustainability, regenerative, and accessibility goals.
• Strong integration between destination development and destination promotion.
• Co-developed initiatives with members, communities and Indigenous partners that advance economic, cultural and social objectives.
• Effective partnerships that strengthen destination competitiveness.

Key Responsibilities

Leadership & Strategy

Reconciliation, Partnerships & Economic Integration

Sustainable and Regenerative Tourism

Product Development & Investment Attraction

Policy and Advocacy

Performance Reporting

Team and Organizational Leadership

Who are we?

Destination Vancouver is one of the world’s most dynamic Destination Organizations, delivering on a mandate for destination development and promotion that makes Vancouver a must visit global destination. It responsibly strives for a triple bottom line approach to measuring destination success through people, planet, and prosperity. As a private, not for profit business association, continued relevancy equals success by supporting the industry and building a competitive global destination brand.

Destination Vancouver has a fabulous product and a powerful brand. Its brand promise, Vancouver is a place that connects people and inspires them to live with passion, underpins how it communicates with potential customers, engages with stakeholders, and services its 600+ members.

Why join us?

At Destination Vancouver, you’ll be part of a purpose-driven, collaborative team that is shaping Vancouver’s future as a leading global meetings destination. We believe in work / life balance and fostering an environment where ideas and innovation thrive.

What we offer

This position is based in Destination Vancouver’s corporate office in Vancouver, British Columbia, with excellent proximity to transit and downtown amenities. Flexibility of schedule is required for activities that occur outside of standard business operating hours. Some business travel may be required.

Destination Vancouver believes in and provides a diverse, equitable, and inclusive work environment.

We are also proud to offer a competitive total rewards package including :

Expected salary range : $117,300 - $137,700

Destination Vancouver believes in and provides a diverse, equitable, and inclusive work environment.

What you offer

The ideal candidate has experience in a similar senior leadership role . With a proven track record of attaining measurable results in destination development, the top candidate possesses a high level of professionalism, maturity, diplomacy and judgment regarding decision-making and fostering positive interpersonal relationships.

Experience

tourism, or a related field.

managing complex, multiple partner projects.

measure outcomes and impact.

experience integrating accessibility into development is an asset.

with demonstrated experience supporting business or sector growth.

Qualifications

Skills

How do we connect?

If this sounds like you because you have the experience as a senior leader, are ambitious and driven and describe yourself as enthusiastic and focused on collaborating and making a difference for our destination with a high performing team, we invite you to apply for this exciting new role. Please send your resume and cover letter to : careers@destinationvancouver.com

For more information, please visit http : / / destinationvancouver.com