Marketing & Communications Manager

Who we are

SolidCAD A Symetri Company Canada

About SolidCAD

SolidCAD a Symetri Company is a leading digital solutions provider helping organizations design build and operate more efficiently across the AECO Infrastructure Manufacturing and Water sectors. As part of Symetri a global technology and consulting group SolidCAD delivers localized Canadian expertise supported by global platforms partnerships and best practices.

The SolidCAD Marketing Team oversees field and go-to-market marketing initiatives across Canada operating within Symetris global organization while supporting regional sales business development and growth objectives.

Position Summary

Summary

SolidCAD is seeking a Marketing & Communications Manager to lead the execution engine behind our national marketing programs across AECO Manufacturing Infrastructure and Government industries.

This role is responsible for turning marketing strategy into consistent high-quality execution across campaigns digital platforms content events and partner marketing initiatives.

You will lead a team of specialists manage vendor marketing requirements and ensure campaigns communications SEO website updates and field marketing activities run with precision accountability and alignment to sales.

You report to the Director of Marketing and act as the operational bridge between marketing strategy sales needs vendors and day-to-day execution. While strategic direction and priorities are set in partnership with the Director of Marketing this role operates with a high degree of autonomy in how execution is planned managed and delivered.

Reports to : Director of Marketing

Department : SolidCAD Marketing (Canada part of Symetri global organization)

Role Type : Working Manager (People Manager Hands-On Execution)

Work Model : Remote with travel and in-office presence as required for some campaign initiative

In this role you will...

What You Will Own

Team Leadership & Execution Management

Lead and manage a team of 3 specialists :

oSEO & Digital Specialist

oField Marketing Specialist

oContent / SEO Specialist

Translate marketing strategy into weekly execution plans

Ensure assets blogs emails landing pages ads and events are delivered on time

Establish accountability workflows and timelines across the team

Campaign & Communications Execution

Oversee execution of multi-channel campaigns (email SEO paid social events webinars landing pages)

Manage internal marketing communications to sales and leadership on campaigns assets and results

Coordinate quarterly campaign alignment sessions with sales teams

Ensure messaging aligns with SolidCAD and Symetri brand evolution

Ensure sales enablement assets are clearly packaged accessible and easy to use

Drive internal awareness and adoption of campaigns through clear communication and follow-up

Act as the primary marketing point of contact for sales questions related to active campaigns

Digital Campaign & Website Oversight

Oversee the setup and execution of digital campaigns including landing pages emails paid ads and tracking

Ensure campaigns are properly built and launched inside HubSpot

Oversee website updates landing page creation and content publishing in WordPress

Maintain website accuracy performance and alignment with active campaigns

Ensure forms tracking and conversion paths are correctly configured

Coordinate with SEO & Digital Specialist on blog publishing and optimization

Content & Asset Management

Maintain organized access to marketing assets templates and campaign materials

Ensure content remains current on-brand and aligned with active campaigns

Retire outdated or duplicate assets to maintain clarity and consistency

Support internal teams in locating and using approved marketing materials

Vendor & Partner Marketing Management

Manage marketing requirements and MDF / co-marketing programs from vendors such as Autodesk Bluebeam and Symetri

Coordinate partner campaigns and ensure SolidCAD meets vendor obligations

Track vendor deliverables reporting requirements and alignment to campaigns

Support budget tracking and spend pacing across campaigns events and partner programs

Ensure vendor and MDF investments align with approved priorities and reporting requirements

Marketing Operations & Systems Awareness

Work daily within HubSpot Salesforce and ZoomInfo

Ensure campaigns lists workflows and reporting are properly structured

Understand how marketing campaigns connect to Salesforce visibility for sales

Support list building and targeting using ZoomInfo for campaigns and BDR outreach

Track campaign performance and report meaningful results tied to pipeline

Performance & Reporting Accountability

Own campaign performance reporting across MQLs SQLs pipeline influence and conversion metrics

Ensure accurate campaign attribution and data hygiene across HubSpot and Salesforce

Provide regular performance updates to marketing and sales leadership

Identify performance gaps and recommend execution-level optimizations to improve results

Ensure marketing activity clearly supports revenue and growth objectives

Field Marketing & Events Oversight

Oversee planning and execution of regional events executive events tradeshows and webinars

Ensure events tie directly into campaign strategy and follow-up plans

What Success Looks Like in 6 Months

The marketing team runs on clear timelines and accountability

Campaigns launch smoothly without last-minute scrambling

Vendor requirements are proactively managed

Sales clearly understands what marketing is running and how to use the assets

Website campaigns and SEO work together as one system

The Director of Marketing is focused on strategy not chasing execution

About you...

Required Experience

5 years in a marketing management campaign management or marketing operations role

Experience managing marketing specialists or coordinators

Experience coordinating multi-channel campaigns across digital content and events

Experience working with external vendors and partner marketing programs

Strong organizational and project management skills

Technology Stack Knowledge

Core Marketing & CRM Platforms (Required)

HubSpot

Salesforce

ZoomInfo

Website & Content Management

WordPress

Content publishing tools integrated with WordPress

SEO Analytics & Digital Performance

SEO tools (e.g. SEMrush or equivalent)

Google Analytics (GA4)

Google Tag Manager (working knowledge acceptable)

Advertising & Distribution Platforms

LinkedIn Campaign Manager

Paid media platforms (Google Ads or equivalent)

Event & Webinar Platforms

Zoom Webinars ON24 GoToWebinar or equivalent

Event management and registration tools

Marketing Operations & Productivity Tools

Project management tools ( or equivalent)

Digital asset management or shared repositories (Bynder SharePoint or equivalent)

Collaboration tools (Microsoft Teams Slack or equivalent)

Bonus points

Nice to Have (Highly Valued)

Experience in SaaS technology consulting or reseller channel marketing

Familiarity with Autodesk Bluebeam or similar technology ecosystems

Experience managing MDF / co-op marketing funds

Experience working closely with sales teams BDRs or SDR alignment

Experience supporting bilingual (EN / FR) marketing initiatives or regional market nuances in Canada

Familiarity with sales intelligence tool

Skills & Attributes

Operationally strong and process-driven

Excellent communicator across teams

Comfortable working inside marketing systems not just managing people

Detail-oriented with digital execution and quality control

Proactive organized and accountable

Able to translate strategy into execution without constant direction

Why choose SolidCAD

We are an Autodesk Authorized Training Center employing the largest team of industry technology experts in 2015 SolidCAD and Cansel another major Autodesk reseller in Canada joined forces. Together we provide the highest level of service expert support and customized offerings to ensure customer satisfaction.

For over 50 years Cansels national team of professionals combine software hardware and services to provide tailored solutions to improve your workflow from field to finish.

Cansel is proud to be an equal opportunity employer and of the broad diversity of its employees. All qualified applicants will receive equal consideration for employment regardless of race ethnicity religion gender gender identity or expression sexual orientation disability or age.

Required Experience :

Manager

Key Skills

Internal Control,Accounting And Auditing,Accounts Handling,General Services,Elevator,Brand

Employment Type : Full-Time

Experience : years

Vacancy : 1