Banking Social Media Strategist - to develop and execute best-in-class social strategy across the bank - 34759

Job Description Social Media Strategist

Location Address : Young St 5th floor hybrid, 6 per month in-office

Contract Duration : 1 year, adjustable start date (preferably September 3, )

Story Behind the Need

Business group : Brand Management

Social Media Strategist to work alongside a team of strategists, account managers, designers and content experts to develop and execute best-in-class social strategy across the banks global social media channels.

This position is an integral part of the team and will contribute to the strategic and creative thinking of the Social & Content team.

Typical Day in Role :

• Champion a client-focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Be accountable for supporting the implementation and optimization of The Banks Social Media strategy across global markets.
• Define relevant social media KPIs, measure and analyze ongoing progress for future optimizations.
• Oversee social media content development, including ideation, creation, social copywriting, content calendar management and publishing of social-first content, with a focus on TikTok and scriptwriting.
• Work with multi-media designers to ensure content is informative, engaging and entertaining.
• Strong understanding of social paid media to ensure content is timely, engaging and targeted to relevant audience.
• Stay up to date with latest social media best practices, partners, trends, tools and technology.
• Develop strong relationships with relevant influencers across Canadian markets to activate campaigns and initiatives.
• Actively pursues effective and efficient operations of their respective areas in accordance with the Bank Values, its Code of Conduct, and the Global Sales Principles, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational, compliance, AML / ATF / sanctions, and conduct risk.
• Champions a high-performance environment and contributes to an inclusive work environment.

Must Have Skills :

1) 5+ years of experience as a Social Media Strategis t or brand side

2) Deep understanding of social media metrics and best practices

3) Experience managing and developing social media content calendar for a brand

Candidates should submit links to social accounts they have managed (and the dates they worked on them), examples of social posts they've published / written, and links to

their online portfolio.

4) Advanced platform knowledge, including TikTok, Instagram, Facebook , X, LinkedIn, Threads, Pinterest, and Snapchat

5) Familiarity with social media paid acquisition

6) Strong writing skills are required

Nice-To-Have Skills :

Experience with social publishing platforms, social analytics tools, and social listening

Best vs Average candidate

The best candidate is someone who has track record of managing brands social media (Tiktok would be exceptional). Someone who is very good at writing.

Someone with strong analytical mind who can create reports using Excel and Powerpoint, someone who has solid experience gathering, analysing and implementing data to optimize content creation and strategy.

Education :

Degree in marketing, public relations, communications, or relevant field