Digital Experience Lead

Digital Experience Lead

Are you a digital innovator who thrives when you can focus on optimizing user experiences improving conversion performance and driving measurable results across multiple platforms Were looking for a full time permanent Digital Experience Lead to elevate our online presence and ensure every digital touchpoint delivers a seamless engaging and high-performing experience for our customers.

As the Digital Experience Lead and in collaboration with the Director Brand & Marketing Operations you will oversee the implementation of strategy optimization and ongoing evolution of eight websites across multiple platforms from OEM automotive sites to independent retail brands (ReCar Shift and more). You will be at the center of our digital ecosystem bridging marketing technology and user experience to create best-in-class online journeys.

Roles and responsibilities

Website Management & Operations :

Manage and optimize 8 websites across various content management systems and proprietary automotive platforms (ReCar Shift OEM sites)

Serve as primary liaison for technical website problems and maintenance requests

Troubleshoot website issues independently or coordinate with web development contacts at vendor partners

Support upcoming site relaunches / upgrades with technical implementation and project management

Monitor and optimize site performance speed and user experience across all properties

Conduct regular website audits and execute optimization recommendations to improve performance usability and conversion rates

Ensure compliance with OEM standards

Vendor & Technology Management :

Manage vendor relationships with external OEM website providers

Work within complex automotive tech stack and lead generation ecosystem

Manage tech stack integrations and lead generation ecosystem

Adapt to new platforms and website technologies as needed

Coordinate with vendors for platform-specific optimizations and requirements

Conversion Optimization & User Experience :

Analyze customer journeys to identify drop-off points and optimization opportunities

Apply UI principles and customer journey mapping to enhance user experience across all digital touchpoints

Create and optimize landing pages for campaigns and lead generation

Collaborate with Performance Marketing Manager to optimize websites and landing pages for paid traffic

Implement conversion rate optimization strategies and A / B testing

Work with internal social media content developers and designers to ensure cohesive digital experiences

Execute website audit recommendations to systematically improve conversion rates and user engagement

Optimize Google My Business profiles across all business unit locations to enhance local customer experience and first-impression touchpoints

Technical SEO Support :

Implement technical SEO recommendations provided by Performance Marketing Manager

Execute on-page SEO optimizations (meta tags site structure schema markup)

Support SEO initiatives during site migrations and relaunches

Monitor site health and technical SEO issues using SEO tools

Coordinate with vendors to implement SEO technical requirements

Apply GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) best practices to improve visibility in AI-powered search results

Analytics & Reporting :

Provide bi-weekly performance reports to General Managers and leadership on site performance conversion metrics and lead generation

Monitor website analytics to identify trends and improvement opportunities

Track and report on landing page performance and user behavior and make recommendations for improvement

Required Skills :

4-5 years experience in website management digital project management or marketing technology

Strong experience with multiple CMS platforms and proprietary systems

Proven vendor management skills and experience working with third-party platform constraints

Experience with and knowledge of customer journey mapping and UI principles

Demonstrated experience conducting website audits and executing optimization recommendations

Strong understanding of SEO fundamentals and best practices

Knowledge of emerging search technologies including GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization)

Experience with SEO monitoring and analysis tools (Ahrefs SEMrush Moz or similar platforms

Proficiency with website behavior and user experience tools (Hotjar Crazy Egg Microsoft Clarity or similar platforms)

Proficiency with web analytics platforms (Google Analytics etc.)

Experience with site migrations relaunches and technical project management

Basic to intermediate web development knowledge (HTML CSS JavaScript fundamentals)

Strong understanding of conversion optimization principles and user experience best practices

Experience managing complex marketing technology stacks

Understanding of CRM systems and integration workflows between websites lead generation tools and customer management platforms

Experience with multiple CMS platforms (WordPress proprietary systems etc.) and ability to manage content plugins and site functionality

Hands-on experience working within WordPress and other website management platforms

Analytical mindset with ability to translate data into actionable insights

Automotive industry experience preferred

Why Join Shift Auto Group :

Be part of a Maritimes trusted automotive leader known for innovation excellence and customer focused service.

Competitive compensation along with comprehensive medical dental and health coverage.

Employee discounts on vehicle purchases and repairs at any of our dealerships.

Join a rapidly growing organization with strategic expansion across the region and a strong foundation built on decades of automotive expertise.

Enjoy flexibility with a remote or hybrid working opportunity.

Collaborate with a forward-thinking team passionate about continuous improvement innovation and digital growth.

Build a stable rewarding career with a company that truly invests in its people and values your professional development.

and help us create online experiences that drive connection performance and best-in-class customer journeys.

Key Skills

Civil,Bidding,GIS,Capital Market,Cement,Agricultural

Employment Type : Full-Time

Department / Functional Area : Marketing

Experience : years

Vacancy : 1

Monthly Salary Salary : 4 - 5