Sr. Paid Media Strategist

Company HQ : London, ON

Work Location : Hybrid – remote + 2-days / week in office (London, ON)

Type of Work / Status :

Full-time, permanent

Salary :

$75,000 – $95,000 annually (dependent on experience)

Start Date : To be determined

Reports to :

VP Marketing, Amanda Wolfe

A Personal Message from Melissa McInerney, CEO

Hi, I’m Melissa McInerney. Sixteen years ago I founded tbk to redefine the agency–client relationship. Frustrated by cookie-cutter approaches (I’d never worked at an agency and hadn’t had great experiences hiring them), I set out to break the rules : we deliver performance-first campaigns that prove themselves before we spend a dollar , and we empower our team as trusted experts with room to grow. Today, our clients are some of the most exciting brands in their industries, and this Sr. Paid Media Strategist role is key to keeping them at the very top.

You live and breathe the platforms—crafting and optimizing campaigns across Google, Meta, LinkedIn, Performance Max, and beyond—but you’re equally obsessed with what’s next. You and AI are best buds, tapping into it at least 25 times a day to be twice as effective as last year. You’ll own everything from campaign builds to reporting frameworks, partnering with strategy, creative, and analytics to deliver the results we confidently forecast. Naturally inquisitive , you dig deep into each client’s buyer personas and turn insights into action. If that sounds like your kind of playground, let’s talk.

About the Role

At tbk Creative , we know that successful marketing isn’t built on tactics alone—it starts with strategy .

We’re looking for someone who thrives on solving complex business challenges, connecting the dots between data and creative , and building marketing plans that drive measurable results.

If you’re the kind of person who asks “Why?” before you ask “How?”, you might be exactly who we need.

The Strategist Mindset

• You see the big picture—client goals, market realities, and audience behaviour—before you touch a single campaign setting.
• You’re comfortable challenging assumptions, uncovering opportunities, and building strategies that balance short-term wins with long-term growth.
• You connect creative, media, and analytics into one cohesive approach.
• You communicate with clarity, translating marketing complexity into simple, actionable direction for clients and internal teams.
• You’re proactive—anticipating challenges, spotting trends early, and staying ahead of the digital marketing curve.

Why You’ll Love It

What We Need From You

What We’ll Give You

Skills & Experience Required

How to Apply

To apply,  please submit :

1. Your resume with a  paid-focused portfolio  or case studies that demonstrate measurable results

2. A one-page cover letter (PDF) that outlines your proudest digital marketing achievement, the tools you used, and the specific impact you delivered.

Apply Now

tbk builds and maintains enterprise-ready platforms and sophisticated marketing programs that lead brands to their next. Our award-winning, full-service agency creates industry-leading websites, revenue-generating marketing strategies, and custom software solutions to help businesses successfully compete and grow.

Realize your potential with a rewarding career at tbk.

Melissa McInerney

CEO & Chief Creative Officer, tbk

“Thanks for your interest in a career with tbk. Everyone who’s employed here pushes the boundaries of what is possible. Each of us are committed to being better than we were yesterday, solving real business challenges with technology, strategy, and creativity. I invite you to join our team of smart, driven problem solvers!”

As an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process.

We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.

Equal Opportunities :

tbk is an equal opportunity employer that values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital, veteran, or disability status.

tbk values diversity and is committed to creating an inclusive work environment. We provide equal employment opportunity for all applicants and employees. We do not discriminate based on any legally-protected class or characteristic. Employment decisions are made based on qualifications, merit, and business needs. If you need assistance or accommodation due to a disability, please let your recruiter know.