City Fish Territory Manager - Edmonton

City Fish Sales Representative – Edmonton

City Fish | A Pratts Group Company

Territory : Edmonton and Surrounding Area

About City Fish

City Fish is a trusted Western Canadian seafood specialist with deep roots in the foodservice industry. Known for premium seafood, proteins, and fresh market expertise, City Fish has built long‑standing relationships with chefs, independent operators, and culturally diverse restaurants by delivering quality, consistency, and service that operators rely on every day. As part of the Pratts Group of Companies, City Fish combines category leadership in seafood and fresh proteins with the scale, infrastructure, and operational strength of one of Canada’s most established family‑owned foodservice distributors. This partnership allows City Fish to stay nimble and market‑driven while offering customers dependable supply, logistics, and support.

Position Summary

We are seeking an experienced City Fish Sales Representative to grow and manage the Edmonton territory. This role is ideal for a relationship‑driven sales professional with a strong background in Asian cuisine‑focused restaurants, foodservice distribution, and hands‑on knowledge of seafood, proteins, and produce. The successful candidate will be a visible City Fish ambassador in the market, comfortable working in a fast‑paced, fresh‑food environment, and focused on building long‑term customer partnerships through expertise, trust, and service.

Key Responsibilities

• Develop and grow sales within the Edmonton territory, with a strong emphasis on Asian cuisine‑focused restaurants, independent operators, and multi‑unit accounts
• Build and maintain long‑term customer relationships through regular in‑person visits, enu support, and consultative selling
• Promote and sell a broad range of seafood, proteins, and produce, including fresh, frozen, and value‑added items
• Work closely with City Fish and Pratts procurement, operations, and customer service teams to ensure accurate ordering, timely delivery, and high customer satisfaction
• Identify new business opportunities and convert prospects into long‑term customers
• Provide market insights, pricing feedback, and competitive intelligence to leadership
• Support menu development, product launches, and seasonal promotions
• Manage pricing, margin expectations, and promotional programs in line with company objectives
• Resolve customer issues proactively and professionally

Qualifications and Experience

What We Offer

Why Join City Fish

Seniority level

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