Product Specialist

Company Profile

Join one of the fastest growing companies in Canada! LawDepot is proud to be a seven‑time Growth 500 ranked organization and a major player in the global legal solutions industry. Our mission is to modernize the legal document creation experience by empowering people with fast, easy‑to‑use, professional solutions. With over ten million satisfied customers worldwide, over two million monthly website visitors, and billions of dollars saved on legal fees, you will be joining a team that is truly making a difference. At LawDepot, we foster a collaborative and inclusive learning culture that values excellence and diversity.

Position Overview

LawDepot.com is currently expanding and looking to recruit a Product Specialist in Edmonton, Alberta. In this role you will be responsible for discovering and shaping web products and features that are easy to understand, empowering to use, and a pleasure to interact with for our 24 million plus yearly visitors. A primary responsibility will be to identify products, features, acquisition methods, pricing models and checkout experiences that increase the value of our online forms. Then you will plan, lead and execute projects to deliver that value. This is a full‑time permanent position, working 37.5 hours per week with opportunities in office or hybrid.

Primary Responsibilities

• Gather and analyze quantitative and qualitative data using internal reports to determine trends, discover unmet user needs, and recommend improvements to our web products
• Conduct keyword research, competitor analysis, and user testing to find opportunities for product differentiation and inform project plans
• Collaborate with other team members to validate new products and elements that enhance the user experience
• Research and propose user acquisition strategies to expand reach and drive growth
• Identify checkout flow improvements and monetization opportunities to increase revenue
• Create complex plans that champion new products and impactful features based on research findings
• Coordinate with Research, Design, Legal, and other teams to have new products and features developed according to plan
• Distill each project’s value, scope, risks and outcomes into actionable insights
• Communicate clearly and regularly with internal stakeholders using both verbal and written communication
• Follow usability best practices when proposing new products and features
• Continually develop skills by researching UX optimization and digital marketing best practices

Knowledge and Skill Requirements

Why You Should Join the LawDepot Team

How to Apply

Please submit a resume and cover letter online via our Careers page at https : / / www.lawdepot.ca / career. We thank all applicants; however, only those selected for an interview will be contacted.

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