Digital Agency Client Lead

A dynamic digital marketing agency is seeking a proficient and innovative Digital Agency Client Lead to join their team (remote, full-time).

We require an individual with a strong blend of organizational prowess and creative flair to devise and execute effective campaigns for our esteemed clientele.

If you possess a passion for persona-driven content creation, adeptness in managing advertising endeavors, and an unwavering focus on PPC / SEM, this role is tailor-made for you.

Your responsibilities will encompass overseeing projects from inception to completion, encompassing planning, execution, optimization, and reporting.

The ideal candidate will be pivotal in nurturing client relationships, ensuring project deliverables meet expectations, and driving business growth.

With a keen eye on both project fulfillment and performance outcomes, you will collaborate closely with our team to uphold client satisfaction and retention.

For over a decade, our agency has been at the forefront of empowering businesses to establish a robust online presence through user-centric websites and impactful digital advertising strategies.

As industry enthusiasts and Google Partners, we are committed to delivering exceptional results, including high search rankings, conversion optimization, and overall business expansion for our clients.

The chosen candidate will be an individual that will be a key part of building relationships for growth that reach across the client’s organization and go deep in understanding their organizational objectives.

Key Responsibilities :

• Account management
• Leading client onboarding, working from proposal and client brief
• Client relationship management - Anticipating needs and recommend solutions
• Leading account review meetings and reports that highlight performance, learnings and actionable next steps
• Upselling services throughout the duration of the account
• Ensuring project deliverables are meeting client objectives - and proactively recommending revisions in the strategy and projects as needed
• Maintain understanding of client business verticals, brands, and market segments to align marketing with data and industry trends
• Evaluating the performance of campaigns and recommending changes as needed
• Project management
• Ensure all project deliverables are fulfilled on schedule and to the highest standard, regularly reviewing campaign performance to identify areas for optimization
• Monitoring quote vs actual to ensure the client projects remain on / within budget
• Handling project review meetings and engaging with 15-20 clients on expectations, deliverables and approvals
• Collaborate on client audits and regular reporting
• Understanding client goals, values, needs, buyer personas, voice, style and leveraging industry data and research to help the team create and refine digital campaigns
• Troubleshooting digital campaigns and quickly finding optimal solutions
• Content creation for B2B & B2C marketing campaigns for
• Write engaging, informative, on-brand Google / LI / FB / Instagram ads and constantly test / improve them using new trends and strategies for PPC / SEM
• Work with our Google Partner / FB support to improve performance and try new tools
• Internal / Team communications
• Coordinate with other team members and ensure deliverables are met consistently on time, above expected quality, and on budget
• Identify project needs before potential issues become problems
• Lead weekly project review meetings and ensure collaboration in a problem-solving approach
• Champion client needs to ensure unrivalled work for our clients

Success in the role will be measured by :

• On-time / on-budget project management
• Client retention
• Client results - ensuring they meet
• Revenue / client growth

Qualifications :

• 4+ years of digital marketing knowledge and experience : PPC, SEM, Marketing Tools & Analytics
• College / University Degree in business, sales, marketing, advertising, or communications
• Languages : Fluent in English
• Digital planning experience across Social, Search and Paid, client management experience, and overseeing digital marketing projects and integrated media campaigns
• Hands-on experience managing PPC / SEM campaigns
• Experience with A / B testing, ad copywriting, and landing page optimization to improve conversion rates and campaign performance
• Experience with Google Analytics (GA4) and other web analytics tools to measure campaign performance and make data-driven decisions.
• Experience in a high-volume / fast-paced industry is preferred.
• Understand User Experience
• Be familiar with standard agency tools (Asana / Slack / Hootsuite / etc)
• Be fluent in posting and boosting of content on social channels
• Exceptional attention to detail, excellent communicator (both written and verbal), organized and efficient, able to juggle multiple priorities and work seamlessly across a client portfolio

DESIRED SKILLS and TRAITS :

• You are a strategic, creative, focused, and results and deadline-oriented individual who is self-motivated, responsible and accountable
• You have good verbal and written communication skills to express your own ideas and clients thoughts
• You have an eye and a passion for detail, accuracy, and results
• You handle multiple simultaneous projects with ease
• You can systematically and efficiently manage concurrent projects for multiple clients
• You believe in a data-driven approach, leverage strong analytical skills and can identify trends, insights, and opportunities for optimization.
• You do A / B testing, ad copywriting, and landing page optimization to improve conversion rates and campaign performance.
• You work well with others and enjoy collaborating and creating with a team
• You can multitask when needed but also enjoy producing a lot during deep work sessions

WHY WORK HERE

• Work with diverse, highly skilled teams at a leading digital marketing and web development agency, backed by a strong reputation and impressive portfolio
• Ongoing learning and skill-building within various digital marketing disciplines
• Autonomously contribute to a results-driven organization
• Opportunities to grow and advance
Il y a 5 jours