Marketing specialist, digital customer engagement

Requisition ID : 184238

Career Group : Corporate Office Careers

Job Category : Parcours clients numériques

Travel Requirements : 0 - 10%

Job Type : Full-Time

Country : Canada (CA)

Province : Nova Scotia

City : Dartmouth

Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.

Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers.

Our mission is to nurture the things that make life better great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country.

With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

Reporting to the Manager of Digital Customer Engagement Strategy, the candidate will lead activities related to customer relation management, customer journey development, and communications personalization for the various Sobeys banners through various digital channels including email, SMS, apps, and media audiences.

Here’s where you’ll be focusing :

• Implement the digital customer engagement strategy through the evolution of Sobeys’s multi-channel programs and campaigns across the many Sobeys banners.
• Develop strategic customer engagement programs from design to deployment for all CRM and personalization initiatives.
• Define personalized customer experiences, journeys, and unique life cycles, according to different customer segments, to improve value to customers and to support business objectives.
• Follow budgets with respect to strategy development, creative design, performance, and deployment of customer engagement programs and campaigns, as well as participate in the development of annual budgets.
• Define targeting, follow results closely, streamline different tactics and strategies, and contribute to the analysis of strategies based on results, market conditions, and changing consumer requirements;

all in collaboration with Consumer Insights and Analytics teams as well as external partners.

• Format and present the results of programs and campaigns to the organization (engagement, performance, business outcomes) in collaboration with the Analytics and Insights team.
• Build and maintain good relationships as well as work closely with different internal teams such as Store Operations, Merchandizing, and Customer Care to define and streamline business rules related to programs and campaigns.
• Remain informed about trends and best practices in order to propose innovative initiatives and identify improvement opportunities to programs, campaigns, and processes

What you have to offer :

• Bachelor’s degree in Marketing or related discipline.
• 5+ years of experience in customer relation management, design and execution of omni-channel engagement campaigns, campaign performance measurement, and digital marketing.
• Familiarity with complex predictive models, operational data structures, and campaign segmentation.
• Proficiency in first-class CRM tools such as Salesforce (an asset).
• Proactive, results-oriented, and able to measure investment returns from various initiatives plus react quickly by streamlining tactics and strategies.
• Demonstrates strong skills in analysis, decision-making and negotiation.
• Strong leadership skills, great autonomy and the ability to manage several complex files simultaneously.
• Able to work under pressure and demonstrates attention to detail and rigour in project planning and management.
• Demonstrates a collaborative spirit, as well as tact and diplomacy.
• Bilingual with superior written and oral communication skills in both French and English. The candidate will be expected to work with peers in other provinces in the expansion, development and implementation of tools and processes across Canada, as well as provide support to Sobeys employees across Canada

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week.

This requirement is integral to our commitment to team collaboration and the overall success of our office culture.

We offer a competitive compensation package, which varies by role. Some websites share our job opportunities and may provide salary estimates without our knowledge.

These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.

We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively.

We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.