Bilingual Marketing Specialist (Remote)

Job Description

Our reputable client is seeking a new Bilingual Marketing Specialist to join their team! Reporting to the Senior Director of Finance & Shared Services, the manager of membership experience is responsible for the development and implementation of a strategic and operational Marketing and Communications plan that supports the mission, vision, and goals of the organization.

This individual will manage all advertising, branding, product promotion,

sponsorship relations and member relations / communications through various channels and platforms. The communications coordinator and membership service agent report directly to the manager of membership

experience.

This role is 100% remote and Friday's off until end of August.

Roles and Responsibilities

• Develops the Marketing and Communications plan supporting the mission, vision, and strategic goals, as well as collaborates with various stakeholders in its implementation.
• Oversees and assists / support the writing and editing of all outbound communications.
• Responsible for social media content creation and management.
• Actively manages all aspects of the sponsorship program including acquisition of new sponsors, contract management and renewal processes, generating new revenue streams and / or creating value for members.
• Responsible for the preparation of an annual budget related to their areas of responsibilities and ensuring proper control of expenditures is maintained.
• Develops, reviews, implements, and monitors for compliance of branding and brand manual standards by the various stakeholders (including regional / industry partners and resellers), through various channels (websites, print, social media, etc.).
• Oversees the coordination and implementation of various membership recognition / awards events, sponsor events, trade shows, social events, etc.

on a national level and / or national participation at a regional event.

• Works closely with the Program and Education department to properly market and communicate on programs / products ensuring awareness and success of programs / products.
• Responsible for the professional, effective, and timely response to members enquiries.
• Participates in the on-line store product selection.
• Responsible to conduct various stakeholders’ consultations as required, including market research, surveys and focus groups, to understand needs, opportunities and ensure growth and future.
• Prepares monthly and annual reports to the director of finance & shared services related to communication, website and social media platform traffic, trends, and recommendations for improvement.
• Research and develop opportunities to automate targeted communications to assist in the promotion of programs, products, and specific marketing messages.
• Research, develop and proposes a change to membership categories structure and benefits / value proposition strategy to meet the needs of our members and the industry.
• Develops and promotes member retention strategies, addressing the various membership demographics.
• Serves as a resource on matters pertaining to policy and procedures related to membership services.

Qualifications and Skills

• A university / college degree / diploma in marketing / communications
• 2+ years’ experience in a management / supervisory position
• Strong verbal and written communication skills. Fluency in both French and English is essential.
• Formal education, training or experience in project and program planning.
• Experience working within cross functional leadership teams.
• Strong interpersonal skills with experience in developing relationships and collaborating with a broad range of stakeholders, such as volunteer committees, boards, snow schools, sponsors, contractors, and members
• Accreditations including : CMMP, PCM, APR, CMP, etc. are a decided asset.
Il y a plus de 30 jours