Bilingual Content Marketing Manager

Putting people first, every day

BDO is a firm built on a foundation of positive relationships with our people and our clients. Each day, our professionals provide exceptional service, helping clients with advice and insight they can trust. In turn, we offer an award‑winning environment that fosters a people‑first culture with a high priority on your personal and professional growth.

Your Opportunity

BDO Canada has an immediate opening for a Bilingual Content Marketing Manager to join the Personal Debt Solutions (PDS) business line. The ideal candidate will be able to work Eastern Standard Time hours.

The Bilingual Content Marketing Manager is a replacement role and will oversee PR initiatives, copy writing for multi channel advertising including but not limited to traditional advertising copy (Radio, TV, Out‑of‑home), as well as digital marketing responsibilities including but not limited to Content marketing, SEO, CRM (Email) Marketing, Social media and community management. You have a strong understanding of digital marketing best practices and emerging trends, and how they can be applied in a B2C environment.

As a member of the Marketplace team, you will report to the Personal Debt Solutions Senior Manager, and collaborate with a variety of stakeholders, including regional practice professionals on developing and executing content marketing campaigns, and drive top‑of‑funnel leads and growth in traffic to National and local websites. This individual must be a dedicated team‑player, with the ability to build and maintain collaborative relationships with internal and external stakeholders.

Key Accountabilities And Responsibilities

Content Planning

• Work closely with the National PDS Marketplace team, the firm’s thought leaders, and external vendors to develop content in support of the firm’s growth strategy. Oversee and contribute to the creative development of TV, radio and social media campaigns.
• Develop content strategy, execute and measure content marketing campaigns for the full marketing funnel. Contribute to the French content creation process and editorial calendar. Use data and analytics to drive content ideation and strategy, support the development and refinement of content themes, personas, path to purchase, and content distribution strategy.
• Develop CRM (Email) Marketing campaigns and demonstrate knowledge of email marketing fundamentals and platforms, including list segmentation and campaign execution.
• Monitor and analyze SEO performance alongside BDO’s SEO agency on records. Familiarity with tools like Google Analytics, Google Search Console, SEMrush is an advantage. Identify trends and areas for improvement. Oversee the creation of high‑quality, engaging, and SEO‑friendly content across various formats (e.g., blog posts, articles, landing pages, white papers, case studies, video scripts).

Content Creation

Content Distribution

How do we define success for your role?

Your Experience And Education

Why BDO?

Our people‑first approach to talent has earned us a spot among Canada’s Top 100 Employers for 2026. This recognition is a milestone we’re thrilled to add to our collection of awards for both experienced and student talent experiences.

Our firm is committed to providing an environment where you can be successful in the following ways :

Giving back adds up :

Where company meets community. BDO is actively involved in our communities by supporting local charity initiatives. We support staff with local and national events where you will be given the opportunity to contribute to your community.

Total rewards that matter :

We pay for performance with competitive total cash compensation that recognizes and rewards your contribution. We provide flexible benefits from day one, and a market‑leading personal time off policy. We are committed to supporting your overall wellness beyond working hours and provide reimbursement for wellness initiatives that fit your lifestyle.

Everyone counts :

We believe every employee should have the opportunity to participate and succeed. Through leadership by our Diversity, Equity and Inclusion Leader, we are committed to a workplace culture of respect, inclusion, and diversity. We recognize and celebrate the valuable differences among each of us, including race, religious beliefs, physical or mental disabilities, age, place of origin, marital status, family status, gender or gender identity and sexual orientation. If you require accommodation to complete the application process, please contact us.

Flexibility :

All BDO personnel are expected to spend some of their time working in the office, at the client site, and virtually unless accommodations or alternative work arrangements are in place. Our model is a blended approach designed to support the flexible needs of our people, the firm and our clients. It’s about creating work experiences that meet everyone’s needs and providing flexibility to adjust when, where and how we work to meet the expectations of our role.

Code of Conduct

Our Code of Conduct sets clear standards for how we conduct business. It reflects our shared values and commitments and includes guiding principles to help us make ethical decisions and maintain trust with each other, our clients, and the public.

BDO Canada may use artificial intelligence enabled tools to support certain aspects of the recruitment process. While these tools assist our teams, our use of AI does not replace human decision making, and all employment‑related outcomes are made by BDO Canada personnel.

More information on BDO Canada’s Privacy Policy can be found here : Privacy Policy | BDO Canada

Ready to make your mark at BDO?

Click “Apply now” to send your up‑to‑date resume to one of our Talent Acquisition Specialists.

To explore other opportunities at BDO, check out our careers page.

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