Intermediate Digital Marketing Delivery Manager to development and execution of holistic paid media programs- -34119

Delivery manager 3

Location Address : Yonge Street 5th floor Hybrid, 1 day per week at the office - first day remote

Contract Duration : 1 year with the possibility of extension

Purpose

The Manager, Enterprise Growth Marketing, Media is responsible for contributing to the Digital Marketing team’s success by leveraging multiple digital channels and buying platform capabilities.

The incumbent will be responsible for the development and execution of holistic paid media programs, including affiliates, search, social, and programmatic display to drive unit sales, revenue, and growth.

This role is ideal for someone who views experiences holistically through a customer-centric lens, is data-driven and digitally savvy, loves balancing multiple stakeholders, and can switch quickly from strategic thinking to tactical execution to drive exceptional business results.

Responsiblities :

1. Be the Paid Media Champion

• Be the Paid Media subject matter expert with well-rounded knowledge across all digital channels.
• Tie paid acquisition efforts into an overall holistic omnichannel strategy
• Stay up to date with the digital advertising industry, best practices, and capabilities
• Make recommendations on new ideas and testing opportunities
• Identify trends, training, and coaching opportunities for the team to improve their digital buying skills

2. Campaign Management

• Lead the development of Paid Media Acquisition strategy across all digital channels (Affiliates, Search, Social, and programmatic display) to drive unit sales
• Contribute to overall squad efforts to achieve forecasted sales and revenue goals
• Execute paid media strategy in the platform, track budgets and optimize for performance
• Manage ad copy creation and ad approvals across all channels

3. Collaboration

• Partner with SEO specialists, customer journey managers, content specialists, and ecommerce team to improve page relevancy, page content, customer experience, and digital sales performance
• Work with business line partners and squad team members to achieve business objectives
• Partner with the Analytics team to develop a dashboard and verify data

Must Have Skills :

5+ years of experience in digital marketing with a solid understanding of performance marketing channels, technology, and analytics that is also current with an ever-changing digital landscape.

Experience with digital marketing platforms such as :

o Facebook Ads Manager

o Google Analytics

o Search Ads

o DV

o Google Ads Manager

o Google My Business

o Adobe Analytics

o Salesforce Marketing Cloud

o Confluence

Nice-To-Have Skills :

Prior FI Experience

French proficiency is an asset.

Best vs Average :

The best candidate would be someone with prior FI experience and performing marketing in a large organization. Exception storyteller with a strategic bent of mind.

Communication skills especially when presenting reports and strategic recommendations in front of stakeholders and leadership.

Degrees or certifications :

• BA in (Marketing, business, or related areas) or years of experience in the field
Il y a 21 jours