SEO Strategist

VERB is a digital marketing and technology agency with our head office located in downtown Halifax, Nova Scotia. Our global clients offer the opportunity to work and collaborate with some of the world’s biggest destinations, resorts, and travel brands and with our employee travel credit, it’s easy to experience them for yourself.

We take a balanced approach to work / life and have fun at the office or wherever we happen to be working. We are passionate about exceeding expectations and we thrive on jobs other agencies might find too big, or too difficult, or too fast.

Sounds good? Great, here's who we're looking for...

An SEO Strategist is a vital part of the team at VERB. In this role, you will be responsible for devising and implementing SEO strategies that drive success for our clients.

Your main objective will be to improve search engine rankings by leveraging optimization techniques and technical SEO expertise.

As an expert in this field, you will also be in charge of generating comprehensive SEO reports and providing valuable insights to our clients.

Additionally, you will oversee the day-to-day operations of SEO for both existing and new projects, ensuring that our team adheres to the highest SEO standards.

What You Will Do

• Manage day-to-day SEO activities for retainers and new builds
• Manage pre and post launch SEO activities for new builds and launches by coordinating SEO tasks
• Use a variety of SEO tactics (site architecture, on-page, off-page, local SEO) to improve clients’ visibility in search results, and create and present reports to clients that provide insight and rational to those tactics and recommendations
• Manage backlink profiles for client sites including developing and implement link building strategies and other off-page optimization tactics
• Work with the SEO team lead to develop and implement an integrated SEO strategy for clients
• Continuously think of ways to improve SEO strategies and tactics and help implement those changes
• Use a suite of tools to monitor and troubleshoot client SEO performance
• Perform SEO activities including, but not limited to, keyword research, competitor research, content, and website performance analysis
• Maintain SEO keywords and trends charts
• Follow up with the Accounts team and other departments as required to ensure relevant tasks are completed
• Stay up to date on SEO and integrated marketing trends and work closely with multiple internal teams to incorporate SEO research into other channels
• Coordinate with PPC teams on SERP strategy
• Provide client SEO training, as required
• Participate in SEO team training activities and assist with other SEO activities as required

Requirements

• 2+ years of SEO experience
• Post-secondary education in marketing, communications, or equivalent experience
• Demonstrated knowledge of ranking factors and SEO best practices along with the ability to drive search performance through a variety of SEO tactics
• Working knowledge of CMS’ (content management systems) such as Wordpress and Drupal, with recent experience identifying and fixing on-site SEO technical issues
• Experience managing SEO for websites with Wordpress and Drupal
• Experience crawling and analyzing websites for technical SEO issues
• Proven experience managing domain indexing with Google Search Console
• Knowledge of technical SEO tools (, Screaming Frog, DeepCrawl, etc.) and keyword tools (, SEMRush, Ahrefs, etc.)
• Experience managing organic search efforts for multiple clients, focus on hospitality and tourism an asset
• Working knowledge of Google Analytics or other analytics tools
• Knowledge of , regular expressions and schema markup
• Comfortable presenting reports to clients and able to clearly explain rationale for decision making
• Demonstrated ability to write and create content for SEO
• Able to take constructive criticism as a learning opportunity and apply feedback as needed
• Proven ability to manage multiple projects simultaneously
• Strong attention to detail, analytical and problem-solving skills
• Excellent written and verbal communication
• Highly organized with the ability to function in a fast-paced business environment
• Familiarity with GBP listings and / or social media campaigns is considered an asset

Benefits

Our benefits are anything but basic, with vacation time available on day one (not to mention an extra bonus week during the holidays), an annual travel credit (for non-work related travel), and free office snacks and drinks to keep you energized when you’re around.

In addition, we offer the following and are consistently looking for new ways to enhance the benefits we offer to our team :

• 100% premium share option for Group Health Insurance (medical, dental, vision), with a health spending account to top up your claims
• A wellness spending account
• Company matching RRSP program
• Top up for Parental / Pregnancy leave
• Remote and flexible work arrangements
• Transit and fitness discounts
• Recreational sports teams
• Learning and development opportunities with a multitude of resources
• Internal recognition programs
Il y a 16 jours